We’re in a DIY era. Just a few clicks on Google or YouTube yield insights, information and instructions to tackle most anything. Want to transform an old brass fireplace front into a striking visual feature? Trying to decipher the cause of your aches and pains? Need to replace your air conditioning filter or check a fuse in your car? Simply click search and you will find.
The information is out there, for sure. Ascertaining whether it’s entirely correct, high quality, and the optimal approach — well, that requires a bit more digging. Ensuring the credibility of your source is critical.
This post has been refreshed for timeliness. See the updated post here.
Great post Nancy! – DIY is a great concept but it can come back to haunt you in terms of your web presence and why you never get traffic to your site and no one ever calls. I am trying to rescue a law firm now ;-( Getting the right keywords in place is like going with the flow vs. swimming upstream for the life of your business website.
Thank you Lew! Fortunately search algorithms reward the pairing of SEO keywords with natural phrasing — but it’s still not for the faint of heart … right?
Well written excellent advice.
Thank you Nancy Black – appreciate the feedback from a veteran entrepreneur!
In other words, “stick to your knitting.” Wise advice, as always, Nancy.
Indeed – especially with something as important as your online presence!