Author Archive: Online Amplify

Blogging Best Practice: The Importance of Evergreen Posts

evergreen

Let’s face it, human beings are creatures of habit. Whether your rituals are a daily coffee run or Sunday morning gym class, an annual apple picking trip or family holiday menu, a monthly date night or weekly Meatless Monday, routines are part of life from the very start.

In our digital lives as well, we seek out routine and regularity. Recipients of your social posts become accustomed to your pacing and grow to expect to hear from you at regular intervals. So whether it’s Facebook, Instagram, Twitter or LinkedIn, and whether you post weekly or five times daily, you create an expectation of a relatively consistent cadence. In a prior post, we offered tools and tips that can help you to maintain your social media efficiently and effectively.

Blogs and email newsletters should also follow a regular posting schedule. Once the routine is established — daily, weekly, monthly or quarterly — make it a priority to maintain a predictable cadence and your analytics will show a lift in your blog traffic and email newsletter open rate.

Planning pays off

When I work with clients to create a new blog, I recommend that before we begin to publish, we accumulate six to eight “evergreen” posts. I use the term evergreen because the blog posts are not time sensitive; they are unrelated to current news or seasonality and can be used to maintain cadence when “life happens” … a busy season, a new commitment, a hurricane that causes an extended power outage — or whatever curveball is thrown your way.  (more…)

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DIY Websites – Eyes Wide Open

DIY toddler changing car tire

Do it yourself (DIY) has its place … but buyer beware

We’re in a DIY era. Just a few clicks on Google or YouTube yield insights, information and instructions to tackle most anything. Want to transform an old brass fireplace front into a striking visual feature? Trying to decipher the cause of your aches and pains? Need to replace your air conditioning filter or check a fuse in your car?  Simply click search and you will find.

The information is out there, for sure. Ascertaining whether it’s entirely correct, high quality, and the optimal approach — well, that requires a bit more digging. Ensuring the credibility of your source is critical. (more…)

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Unleash The Power Within – Leveraging Links Part 3

links

A website is not a once-and-done proposition. They’re more like laundry — one of those day-to-day tasks that never seem to get completed. As your business evolves, your online presence — with your website as its centerpiece — must evolve as well. When you first launch, or when you’ve just reworked one section or another, you may feel that your website is finished. But really, it’s just momentarily paused until the next activity kicks in.

Even if your business hasn’t changed much, the online landscape is surging ahead at warp speed. To stay relevant and continue to attract search engines and prospects, your site must move forward as well. Capitalizing on both on-page and off-page search engine optimization (SEO) strategies can help your site place on the search engine results pages.

There’s a reason it’s called the web

Search algorithms include hundreds of ranking factors. While the relative importance of individual factors shifts frequently, there are some primary ones that we’ve blogged about previously — such as fresh, substantive and credible content, strong credibility signals and a mobile-responsive template.

Another key ranking factor is the presence of authoritative links. (more…)

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Taking Entrepreneurship To New Heights

group flying

How the work landscape has changed. Years ago, a great career started with landing a job in a big blue chip corporation, one with a management training program and a pension, with stock on the S&P 500 and lifetime loyalty. Today’s world is another paradigm entirely, with smaller business leading the way in job generation, free snacks trumping pensions and entrepreneurship a viable alternative for most anyone.

I’ve worked with a fair number of clients launching new businesses. Often it’s their second act, following a corporate career which provided financial rewards (possibly funding the new venture) but didn’t fuel their passion. Those with corporate experience generally come to the table with a foundation of strong business skills. Others, inspired to turn a longtime skill or interest into a business, may bring guerrilla marketing savvy and creative energy — along with an understanding that there may not be a big paycheck for a while. (more…)

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Get To The Point & Stay On Point: Creating Compelling Content

less is more - cardinal in snowy trees

Do you know someone who takes forever to tell a story? Despite their best intentions, they wander off on endless tangents and digress with irrelevant details. By the time the story is completed, the point is long lost.

While in a social setting a series of polite nods may be the norm, online disdain is expressed through a swift click away. With the enormous amount of our time spent online, each interaction must be efficient, productive and fruitful.

The power of less

For centuries, those who are able to convey volumes with few words have earned enduring respect and esteem. Consider these idioms, which have been in our culture for hundreds of years: (more…)

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