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Online Amplify

Mar 20
Power of an emotional response

The Power Of An Emotional Response

By Content, Marketing Strategy 8 Comments
Emotion is a powerful motivator. Consider the iconic SuperBowl ad where the Budweiser Clysdale races through city streets to reunite with the trainer who raised him. The ad touches the hearts of even the most stoic among us, even though it never mentions any product attributes. Can you imagine if your client interactions were even half that intense? 
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Feb 06
Sponsored social media - be transparent | Online Amplify

Sponsored Social Media: The Importance of Transparency

By Business Tips, Marketing Strategy, Social Media No Comments
Gone are the days when a monthly magazine ad was enough to keep your business growing. An ever-increasing array of creative marketing strategies is needed to breaking through today's social media clutter. Quality content that captivates, informs or amuses is step one. Consistent, intentional posting and authentic engagement -- step two. Depending on your industry and target client,…
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