One Missing Step To Email Marketing Success

Missing Step

Are you missing a key step to email marketing success?

You’re distracted. Yes, you have work to do, but it’s a beautiful day and you want to be outside. Or your personal to-do list is out of control and you just need some time to tackle it. Maybe you simply want to work a little less hard. That’s fair, right?

Not only fair, but smart. With systematic processes, you can streamline your marketing efforts, reducing the hurdles associated with content publication and helping to maintain marketing momentum. One such process can increase your email open rates by 50% without a lot of additional effort.

Want to learn more? (more…)

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Hashtag Refresher

hashtags and tapas

The application of hashtags in each platform is as varied as a dinner of tapas small plates.

The hashtag emerged as a method to sort through innumerable volumes of social media posts. Initially used by Twitter, hashtags helped users to classify or categorize tweets around specific topics, making relevant content discoverable by others. Searching on a hashtag like #BestTapasBoston would produce a set of tweets relating to restaurants serving tapas (small plates). Hashtags can be used as a way to search for and connect with others who share a common interest.

With the growth in social media adoption, use of hashtags expanded to other platforms, including Instagram, Facebook, Google+ and Pinterest. But while their use has spread, the application of hashtags in each platform is as varied as a meal of tapas plates. While you may choose to participate on several social platforms for your business, it’s important to cater both the style of the posts and the use of hashtags to each platform.  (more…)

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Launch Wisdom: Productize Your Services

Helm station

Like a ship’s captain, you must plot your route, meticulously considering the changing currents, shoals and tides.

There are many approaches to entrepreneurship — purchasing a franchise, acquiring an established company, freelancing as an independent contractor or starting a brand new venture of your own. Each model has its own unique set of benefits and challenges. It’s a big step to migrate from being part of a crew to captaining the ship.

It can be lonely at the helm

I’ve helped a number of clients navigate the transition from a corporate career to entrepreneurship. In fact, I did the same myself back in 2010.

Buoyed by creative energy and enthusiasm, it’s common to plunge in without cognizance of the enormity of going it alone — at least initially, when everything from business development and managing the books to providing the actual service of your business falls directly in your lap. Even for those who instigate the change thoughtfully and deliberately, the scale and scope of launching a business are surprisingly complex. (more…)

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Lost on LinkedIn? Tips to Navigate The Redesign

Sigh. Just when you were getting into a regular routine schmoozing with your network on LinkedIn … Poof! Everything changed. Yep, another redesign — this one intended to more “easily surface ideas, drive conversations … be more productive and stay connected,” according to LinkedIn. The new experience is being rolled out gradually with some features and functionality not yet widely available.

Change is hard

We all have too much to do and too little time … so adapting to user experience changes — even if they are ultimately positive — can be irritating. So to save you some frustration (and a few precious minutes), we’re offering guidance on how to accomplish some key items in the new LinkedIn experience. (more…)

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