5 LinkedIn Tips To Create a Positive Online Impression

5 LinkedIn Tips To Create a Positive Online Impression

Whether you’re social media savvy, wary, or weary, connected or overwhelmed, LinkedIn is the place to be if you’re in business. An online network for business professionals, LinkedIn can help you prove credibility, gain visibility, articulate your value, promote events, solidify connections, and simply – do business. It offers value for those who are happily employed, freelancing, job searching, or managing a business. (more…)

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Stick To Your Niche – Your Business Sweet Spot

More is better, right? Well, not always.

As business owners, we may have a vision of where we want our business to be in a few years, how we can grow to the next level, work with more established or larger clients, secure higher level speaking engagements or train others in our unique model for doing business. While revenue growth and full-service solutions are noteworthy goals, be cautious about straying from what you do best in your quest to meet all of a customer’s needs. (more…)

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9 Easy Ways to Establish Credibility Through Your Website

9 Easy Ways to Establish Credibility Through Your Website

“Just Google it.”

It’s a common reaction when we need to purchase an item, get information or learn about a topic. And so we search (on Google or another browser), and miraculously we are presented with pages of links to information. Some of the links, we know, are paid advertising. Some of us choose those links with the mindset that if a company has sufficient resources to pay for advertising, they must be reasonably credible. Others skip past the sponsored links directly to the organic (or unpaid) listings. We scan the website urls, the brief snippet of text that’s provided (more in a future blog post about this metatag) and click to a website. What we find there will determine whether we explore or click back to the search engine results pages. (more…)

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Tips for Using Facebook Strategically

Tips for Using Facebook Strategically

While some Facebook pages are quite active, with lots of dialogue and good interaction, expectations for Facebook business pages frequently don’t match reality. So how do you get more engagement on your Facebook business page? (more…)

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What’s In A Font?

What’s In A Font?

When you have roughly three seconds to convince a website visitor that your site is of value to them, everything matters. Big things — like ensuring your message comes through clearly and quickly. Little details — like and layout and readability. Lack of attention to these details can mean a poor user experience, leading to loss of a potential customer.

Your website is the online expression of your business, so you want it to create a positive impression and convey credibility. You’ve invested time and resources to craft messaging, create the perfect logo, locate images with the right feel, and refine your design, colors, and layout to appeal to your target user. (more…)

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