Is Facebook Worth Your Time?

Is Facebook Worth Your Time?

For most businesses, marketing is necessary to achieve growth. Whether you are doing the work yourself or paying someone to handle your marketing, you want to be sure that your investment is working for you. Online metrics are available to help you determine the effectiveness of your marketing efforts. For starters, the traffic sources data in Google Analytics help you to understand which platforms send visitors to your website. To learn more about Google Analytics, read our prior post.

Once you know from your website analytics that a platform is driving traffic, you can hone your techniques to further improve your marketing effectiveness. For example, if you use an email marketing service, take advantage of the metrics to learn who opened your newsletter and who clicked on links. (more…)

Share

Workshop: Using Facebook & Twitter for Business

Workshop: Using Facebook & Twitter for Business

FacebookTwitter-iconCan using Facebook and Twitter really help my business? 

Which platform should I be on? 

How do I get others to “follow” me on Twitter or “like” my Facebook page? 

 

If you’ve struggled with these questions and need to understand why social media marketing is critical to your business growth, join me for a workshop on March 19, 2013 at 6:30 pm and get answers! (more…)

Share

20 Quick Ways To Promote Your Event

20 Quick Ways To Promote Your Event

Good ideaEvents can be a great way to increase visibility for your business and showcase your knowledge. Often these events are free or at minimal cost for attendees. To be sure your time is well invested, you need to maximize your attendance of potential future customers. How to do that? We’re offering 20 quick tips. (more…)

Share

Maintain Blog Posting Cadence: Use An Editorial Calendar (Part 2)

Maintain Blog Posting Cadence: Use An Editorial Calendar (Part 2)

In the first post in this series, we reviewed how an editorial calendar can provide some structure around maintaining blog posting cadence. We suggested using a spread sheet to document categories, or content themes. Hopefully you found some time to do the recommended follow up: to create your own spread sheet of possible blog categories, along with ideas for blog posts within some of the categories. Now we are ready to take the next step in building our editorial calendar.

(more…)

Share

Maintain Blog Posting Cadence: Use An Editorial Calendar

Maintain Blog Posting Cadence: Use An Editorial Calendar (Part 1)

organization system for tools

We work with businesses to increase their online visibility. While our clients often understand the importance of maintaining a posting cadence, many times they have difficulty keeping up with a publication schedule for blogs or email newsletters. When prompted during conversations, these same individuals are able to convey tremendous knowledge about their industry, including relevant news, research or legislation, and unique ways that their services meet specific needs of their customers.

(more…)

Share
css.php