Maintain Blog Posting Cadence: Use An Editorial Calendar

Maintain Blog Posting Cadence: Use An Editorial Calendar (Part 1)

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We work with businesses to increase their online visibility. While our clients often understand the importance of maintaining a posting cadence, many times they have difficulty keeping up with a publication schedule for blogs or email newsletters. When prompted during conversations, these same individuals are able to convey tremendous knowledge about their industry, including relevant news, research or legislation, and unique ways that their services meet specific needs of their customers.

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Removing Duplicate Profiles from LinkedIn – Our How-To Series

Removing Duplicate Profiles from LinkedIn – Our “How To” Series

How did I end up with two or more LinkedIn accounts? There are many ways it can happen: Perhaps you created an account using a nickname and can’t find it when searching on your given name. Or after not using LinkedIn for a while, you can’t recall your login password and figured it was quicker to create a new account. Maybe you don’t remember creating an account and ended up creating a second (or third!) one without realizing that you already had a LinkedIn profile. Whatever caused the situation, removing duplicate accounts is a problem that can be solved in a few quick steps. (more…)

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Your Favorite Posts of 2012: Content, User Experience, LinkedIn

Your Favorite Posts of 2012: Content, User Experience, LinkedIn

We love year-end summaries. In our constantly changing world of new apps, platforms and technologies, year-end summaries provide a great opportunity to dig out from the details and get the big picture of the significant developments over the past year.

In our blog posts during 2012, we covered a variety of topics in these general areas: (more…)

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Blogging Best Practice: The Importance of Evergreen Posts

We’ve talked often about the importance of cadence in social media. Recipients of your posts become accustomed to your schedule and grow to expect to hear from you at regular intervals. So whether it’s Facebook, Twitter, LinkedIn or Instagram, and whether you post weekly or five times daily, you create an expectation that should be fulfilled with a relatively consistent cadence. In a prior post, we offered tools and tips that can help you to maintain your social media quickly and effectively.

Blogs and email newsletters should also follow a regular posting schedule. Once the routine is established — daily, weekly, monthly or quarterly — make it a priority to maintain a predictable cadence and you’ll notice a lift in your blog traffic and email newsletter open rate.

This post has a been updated for relevance and timeliness; read the refreshed post

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How To Be Sure Your Facebook Fans See Your Posts In Their News Feed

How To Be Sure Your Facebook Fans See Your Posts In Their News Feed

Effective Facebook marketing involves getting engagement from your fans. More than just liking your page, you want fans to comment and share your posts. But how can they engage if they don’t even see your posts? A couple of months back, Facebook changed their algorithm — yet again — resulting in posts not appearing in the news feeds of many fans who had previously “liked” the page. (more…)

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