Is Facebook Worth Your Time?
For most businesses, marketing is necessary to achieve growth. Whether you are doing the work yourself or paying someone to handle your marketing, you want to be sure that your investment is working for you. Online metrics are available to help you determine the effectiveness of your marketing efforts. For starters, the traffic sources data in Google Analytics help you to understand which platforms send visitors to your website. To learn more about Google Analytics, read our prior post.
Once you know from your website analytics that a platform is driving traffic, you can hone your techniques to further improve your marketing effectiveness. For example, if you use an email marketing service, take advantage of the metrics to learn who opened your newsletter and who clicked on links. (more…)