What’s In A Font?
When you have roughly three seconds to convince a website visitor that your site is of value to them, everything matters. Big things — like ensuring your message comes through clearly and quickly. Little details — like and layout and readability. Lack of attention to these details can mean a poor user experience, leading to loss of a potential customer.
Your website is the online expression of your business, so you want it to create a positive impression and convey credibility. You’ve invested time and resources to craft messaging, create the perfect logo, locate images with the right feel, and refine your design, colors, and layout to appeal to your target user. (more…)