How To Be Sure Your Facebook Fans See Your Posts In Their News Feed

How To Be Sure Your Facebook Fans See Your Posts In Their News Feed

Effective Facebook marketing involves getting engagement from your fans. More than just liking your page, you want fans to comment and share your posts. But how can they engage if they don’t even see your posts? A couple of months back, Facebook changed their algorithm — yet again — resulting in posts not appearing in the news feeds of many fans who had previously “liked” the page. (more…)

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Facebook Newbie? How to Create a Business Facebook page

Facebook Newbie? How to Create a Business Facebook Page

While many business owners feel they should be using Facebook to promote their business, getting started can be intimidating. And with all that small business owners must accomplish on a daily basis, if something is hard it can keep getting pushed aside. At several recent workshops I conducted about using Facebook for business, participants asked for specifics regarding the steps in setting up a page. So newbies, let’s make it easy. Here you are: a step-by-step guide to creating a business Facebook page. (more…)

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Digging Into Your Email Newsletter Metrics

Digging Into Your Email Newsletter Metrics

Do you use email marketing to keep in touch with your customers?

Email marketing is an effective way to maintain contact with people who have expressed an interest in you and your company. Since those on your email list have taken the step to opt-in to receive your newsletter, they are warm leads. Email marketing may be used to advise your network about your events, to provide updates about promotions and industry news, and to keep your business top of mind with potential clients. (more…)

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A Usability Checklist

A Usability Checklist

Create a clear path to conversion goalsFrom home design colors to fashion trends, hottest apps to coolest vacation spots, today’s pace of change is extraordinary. It seems that technology evolves as we sleep, presenting new opportunities and challenges with each new day. Staying abreast of changes in search algorithms, software updates and social platforms can be dizzying even for the most tech-savvy among us.

If I told you once, I told you 7 times …

With a significant shift in online usage to mobile devices, you may be tempted to focus your attention exclusively on mobile strategies. Don’t neglect your desktop.

Remember that marketing statistic about the need to be exposed to a message seven times, to make it stick?

While a recent report from ComScore notes that 65% of time spent online takes place via a mobile device, the desktop — cited as a “secondary touch point” in many cases – may be where the conversion happens.  

The user experience — on a phone, tablet, desktop or app — is key to keeping visitors on your site to drive toward those conversions. Usability is the practice of making the experience of transacting with your business or product simple and intuitive for users. Good usability enables users to focus on the task they wish to accomplish, rather than the tools needed to get it done. In addition to your site’s navigation and design, your content, fonts and colors are all relevant factors to consider. Compare this checklist to your own website to assess the user experience of your site.

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Upcoming Local Workshops & Other Marketing Events

Upcoming Local Workshops & Other Marketing Events

It’s important to take time for personal development to keep your skills current. Would you like to learn how using Facebook and Twitter can help your business? Which platform should you be on? How to get others to “follow” you or “like” your Facebook page? (more…)

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