A Usability Checklist

A Usability Checklist

Create a clear path to conversion goalsFrom home design colors to fashion trends, hottest apps to coolest vacation spots, today’s pace of change is extraordinary. It seems that technology evolves as we sleep, presenting new opportunities and challenges with each new day. Staying abreast of changes in search algorithms, software updates and social platforms can be dizzying even for the most tech-savvy among us.

If I told you once, I told you 7 times …

With a significant shift in online usage to mobile devices, you may be tempted to focus your attention exclusively on mobile strategies. Don’t neglect your desktop.

Remember that marketing statistic about the need to be exposed to a message seven times, to make it stick?

While a recent report from ComScore notes that 65% of time spent online takes place via a mobile device, the desktop — cited as a “secondary touch point” in many cases – may be where the conversion happens.  

The user experience — on a phone, tablet, desktop or app — is key to keeping visitors on your site to drive toward those conversions. Usability is the practice of making the experience of transacting with your business or product simple and intuitive for users. Good usability enables users to focus on the task they wish to accomplish, rather than the tools needed to get it done. In addition to your site’s navigation and design, your content, fonts and colors are all relevant factors to consider. Compare this checklist to your own website to assess the user experience of your site.

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Upcoming Local Workshops & Other Marketing Events

Upcoming Local Workshops & Other Marketing Events

It’s important to take time for personal development to keep your skills current. Would you like to learn how using Facebook and Twitter can help your business? Which platform should you be on? How to get others to “follow” you or “like” your Facebook page? (more…)

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5 LinkedIn Tips To Create a Positive Online Impression

5 LinkedIn Tips To Create a Positive Online Impression

Whether you’re social media savvy, wary, or weary, connected or overwhelmed, LinkedIn is the place to be if you’re in business. An online network for business professionals, LinkedIn can help you prove credibility, gain visibility, articulate your value, promote events, solidify connections, and simply – do business. It offers value for those who are happily employed, freelancing, job searching, or managing a business. (more…)

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Stick To Your Niche – Your Business Sweet Spot

More is better, right? Well, not always.

As business owners, we may have a vision of where we want our business to be in a few years, how we can grow to the next level, work with more established or larger clients, secure higher level speaking engagements or train others in our unique model for doing business. While revenue growth and full-service solutions are noteworthy goals, be cautious about straying from what you do best in your quest to meet all of a customer’s needs. (more…)

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9 Easy Ways to Establish Credibility Through Your Website

9 Easy Ways to Establish Credibility Through Your Website

“Just Google it.”

It’s a common reaction when we need to purchase an item, get information or learn about a topic. And so we search (on Google or another browser), and miraculously we are presented with pages of links to information. Some of the links, we know, are paid advertising. Some of us choose those links with the mindset that if a company has sufficient resources to pay for advertising, they must be reasonably credible. Others skip past the sponsored links directly to the organic (or unpaid) listings. We scan the website urls, the brief snippet of text that’s provided (more in a future blog post about this metatag) and click to a website. What we find there will determine whether we explore or click back to the search engine results pages. (more…)

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