The Power of Repurposing Content
You want to improve your visibility online. Good. But you don’t feel that you have the time or commitment to maintain a blog.
“I can hardly manage my monthly email newsletter; no way can I keep up with a blog!”
“I just don’t have that much to say … and I’m already posting on Facebook daily.”
“I’m in video – why write a blog when I want clients to use video to communicate?”
If any of the above concerns resonates with you, you are in a great place. With very little effort you can repurpose the communications you’re already managing into blog posts. Part of the reason blog posts are growing in popularity is their brevity – content that is insightful, useful or engaging (or hopefully all three) and can be consumed in a couple of minutes. (more…)