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hashtags and tapas

Hashtag Refresher

By Business Tips, Marketing Strategy, Social Media, Tidbits of Wisdom One Comment

The application of hashtags in each platform is as varied as a dinner of tapas small plates. The hashtag emerged as a method to sort through innumerable volumes of social media posts. Initially used by Twitter, hashtags helped users to classify or categorize tweets around specific topics, making relevant content discoverable by others. Searching on a hashtag like…

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Launch Wisdom: Productize Your Services

By Business development, Business Tips, Marketing Strategy, Tidbits of Wisdom 4 Comments

Like a ship’s captain, you must plot your route, meticulously considering the changing currents, shoals and tides. There are many approaches to entrepreneurship — purchasing a franchise, acquiring an established company, freelancing as an independent contractor or starting a brand new venture of your own. Each model has its own unique set of benefits and challenges….

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Lost on LinkedIn? Tips to Navigate The Redesign

By Business Tips, Social Media 2 Comments

Sigh. Just when you were getting into a regular routine schmoozing with your network on LinkedIn … Poof! Everything changed. Yep, another redesign — this one intended to more “easily surface ideas, drive conversations … be more productive and stay connected,” according to LinkedIn. The new experience is being rolled out gradually with some features and functionality not yet…

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Power of an emotional response

The Power Of An Emotional Response

By Content, Marketing Strategy 8 Comments

Emotion is a powerful motivator. Consider the iconic SuperBowl ad where the Budweiser Clysdale races through city streets to reunite with the trainer who raised him. The ad touches the hearts of even the most stoic among us, even though it never mentions any product attributes.

Can you imagine if your client interactions were even half that intense? 

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