In business and in sports, enduring success is the result of hard work and long-term commitment. On this Marathon Monday, learn from those who know how to go the distance. (more…)
Is your blog hibernating? Or are your readers?
Many people launch a blog without considering the commitment. Maybe you wrote a maiden perfunctory post or two when you launched your website. Or you publish something unremarkable occasionally just to assuage your guilt. Perhaps (please, no) you have a single post on your website which smartly states (being cheeky here) “Blog coming soon!”
Whatever the state of your blog’s hibernation, it’s not good. While you understand that consistent blogging is a great way to build authority, demonstrate your knowledge and drive traffic, you’re not inspired. Conceptually, you get it. The actual writing — you’re just not feeling the passion.
Chances are, your readers aren’t inspired either. Creating compelling content is a skill, and like fine carpentry, accounting or ballroom dancing, not everyone has a natural aptitude or affinity for it. The answer isn’t to push through and publish dull content; it’s to drill down on a way to connect with your target audience. (more…)
Creating fresh and compelling content week after week, month after month, year after year can be a challenge, to say the least. An editorial calendar can facilitate the creative process by offering a structure which helps to maintain cadence. Content themes and topics are identified in advance, providing a jump-start to the writing process.
Still, it can take hours to craft an effective blog post, and how many people really see it? Well, that depends. By repurposing your content, you can create once and leverage, dramatically increasing the visibility of each article. Content marketing allows you to expand the reach of each content element while saving you time and resources.
One of the many powerful benefits of blogging is the unique keyword-rich URL of each post. These posts not only increase your online footprint, but also demonstrate authority and signal search engines that your site has fresh relevant content to be shared.
But blogging isn’t for the faint of heart. Perhaps you don’t write easily. You don’t think you have anything to blog about. Or you’re not blogging because your craft is more visual in nature. Did you know that blog functionality can be used for more than just articles? It is an exceptional way to share your newest products, promotions or projects. (more…)
Keeping up with fresh blog posts can be like staying on a diet. For some, it’s a routine, like a kale smoothie for breakfast. For others it’s a constant struggle. While processes and systems like an editorial calendar help maintain cadence, a change in format can be energizing. If you’re feeling stuck, try one of these approaches for your next blog post.
Video or screencast
We’ve become a bit obsessed with visual images. Rather than living in the moment, it seems, more often we’re filming it. Nevertheless, video achieves the goal of showing your value, rather than telling it — with epic simplicity. (more…)