Business development

DIY Websites – Eyes Wide Open

DIY toddler changing car tire

Do it yourself (DIY) has its place … but buyer beware

We’re in a DIY era. Just a few clicks on Google or YouTube yield insights, information and instructions to tackle most anything. Want to transform an old brass fireplace front into a striking visual feature? Trying to decipher the cause of your aches and pains? Need to replace your air conditioning filter or check a fuse in your car?  Simply click search and you will find.

The information is out there, for sure. Ascertaining whether it’s entirely correct, high quality, and the optimal approach — well, that requires a bit more digging. Ensuring the credibility of your source is critical. (more…)

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Taking Entrepreneurship To New Heights

group flying

How the work landscape has changed. Years ago, a great career started with landing a job in a big blue chip corporation, one with a management training program and a pension, with stock on the S&P 500 and lifetime loyalty. Today’s world is another paradigm entirely, with smaller business leading the way in job generation, free snacks trumping pensions and entrepreneurship a viable alternative for most anyone.

I’ve worked with a fair number of clients launching new businesses. Often it’s their second act, following a corporate career which provided financial rewards (possibly funding the new venture) but didn’t fuel their passion. Those with corporate experience generally come to the table with a foundation of strong business skills. Others, inspired to turn a longtime skill or interest into a business, may bring guerrilla marketing savvy and creative energy — along with an understanding that there may not be a big paycheck for a while. (more…)

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Launch Wisdom: Productize Your Services

Helm station

Like a ship’s captain, you must plot your route, meticulously considering the changing currents, shoals and tides.

There are many approaches to entrepreneurship — purchasing a franchise, acquiring an established company, freelancing as an independent contractor or starting a brand new venture of your own. Each model has its own unique set of benefits and challenges. It’s a big step to migrate from being part of a crew to captaining the ship.

It can be lonely at the helm

I’ve helped a number of clients navigate the transition from a corporate career to entrepreneurship. In fact, I did the same myself back in 2010.

Buoyed by creative energy and enthusiasm, it’s common to plunge in without cognizance of the enormity of going it alone — at least initially, when everything from business development and managing the books to providing the actual service of your business falls directly in your lap. Even for those who instigate the change thoughtfully and deliberately, the scale and scope of launching a business are surprisingly complex. (more…)

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Time To Stop Reinventing The Wheel

Reinvent the wheel

“It’s easier to just do it myself”

How often have you said those words? Explaining the required steps to complete a task can seem more cumbersome than just handling it — especially when you include a quality-check, fix any errors and provide feedback. And (even if we don’t like to admit it), many of us like handling those easy tasks because they produce a sense of accomplishment — even if they’re not the pressing items we should be focused on.

The ugly truth: Doing everything yourself will ensure that your business won’t scale to the next level.

How did I do that again?

The words above are another common refrain for many of us. When a task is simple, you are certain you’ll remember how to do it the next time. If something is an absolute bear to figure out, you figure there’s no way you’ll ever forget. But our brains are deluged with input and can actually become overloaded, making seemingly basic tasks not just complicated, but frustrating and overwhelming. (more…)

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