Business Tips

Lost on LinkedIn? Tips to Navigate The Redesign

Sigh. Just when you were getting into a regular routine schmoozing with your network on LinkedIn … Poof! Everything changed. Yep, another redesign — this one intended to more “easily surface ideas, drive conversations … be more productive and stay connected,” according to LinkedIn. The new experience is being rolled out gradually with some features and functionality not yet widely available.

Change is hard

We all have too much to do and too little time … so adapting to user experience changes — even if they are ultimately positive — can be irritating. So to save you some frustration (and a few precious minutes), we’re offering guidance on how to accomplish some key items in the new LinkedIn experience. (more…)

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Time To Stop Reinventing The Wheel

Reinvent the wheel

“It’s easier to just do it myself”

How often have you said those words? Explaining the required steps to complete a task can seem more cumbersome than just handling it — especially when you include a quality-check, fix any errors and provide feedback. And (even if we don’t like to admit it), many of us like handling those easy tasks because they produce a sense of accomplishment — even if they’re not the pressing items we should be focused on.

The ugly truth: Doing everything yourself will ensure that your business won’t scale to the next level.

How did I do that again?

The words above are another common refrain for many of us. When a task is simple, you are certain you’ll remember how to do it the next time. If something is an absolute bear to figure out, you figure there’s no way you’ll ever forget. But our brains are deluged with input and can actually become overloaded, making seemingly basic tasks not just complicated, but frustrating and overwhelming. (more…)

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Sponsored Social Media: The Importance of Transparency

pinky-swear - be transparent

Pinky-swear … Be transparent when using ambassadors or other influencers

Gone are the days when a monthly magazine ad was enough to keep your business growing. An ever-increasing array of creative marketing strategies is needed to breaking through today’s social media clutter. Quality content that captivates, informs or amuses is step one. Consistent, intentional posting and authentic engagement — step two.

Depending on your industry and target client, you might also consider additional steps  (more…)

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Resolution #1: Stop Ignoring Your Analytics

gerbil on exercise wheel

Step off the gerbil wheel (photo credit: Flickr)

Yep, it’s January — resolution time. Whether you are a resolutions believer or can’t be bothered, the start of a new year provides a fitting opportunity to assess your past activities and commit to greater effectiveness going forward.

Reflecting on the past year of long hours without much downtime, many business owners resolve to seek more balance in the new year. Making that goal a reality requires a behavior shift.

When feeling overwhelmed, it’s human nature to engage in familiar, routine tasks that provide a sense of accomplishment. But like a gerbil on an exercise wheel, blindly running in circles doesn’t move us forward. (more…)

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