Business Tips

Frequently Asked Questions: Great & Powerful

yellow brick road
Dorothy's shoes

“There’s no place like home. There’s no place like home. There’s no place like home.”

Take a deep breath and follow Dorothy’s approach when she desperately wanted to return to Kansas. Rather than “there’s no place like home,” your phrase to repeat three times (and make your mantra) is:

I will keep my website fresh

Evolving as your business grows and changes, your website should be a living thing. The changes may be minor or more substantial, mirroring the expansion of your business and where you are in your business’ lifecycle. (more…)

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How to Adhere to Your Priorities: Productivity Tips

squirrel

Look — a squirrel!

While we may laugh about losing our focus and flitting from one task to another, it’s no joke.

When asked how they are able to resist distraction and adhere to their top priorities, productivity experts offer a variety of tools and tips. From whiteboards to timer apps, daily to-do lists to customer relationship management software, their common thread is to narrow your attention to maintain focus on the items of most importance to you and your business.

Make a daily list

Sales training expert Brian Tracy advises that it’s critical to plan before plunging in. With our digital age offering ever-present stimuli from myriad directions, maintaining focus on your priorities requires discipline. Use visual support to redirect your attention from these possibly worthy, but non-priority lures, to items of greatest importance to your business. Tracy says,

… every minute spent in planning saves ten minutes in execution. Make a list before you start to ensure that when you do begin work, you will stay focused on that activity that can have the greatest possible consequences for yourself and your business.

The list can take whatever form you wish – a note in your smartphone, a sticky note (paper or virtual) on your computer desktop, a calendar appointment, or (my tried-and-true) — a daily list prioritized by importance with colored Sharpies. (more…)

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Paving The Way To A Smooth Website Launch

Potholes

Today’s blog article is a guest post courtesy of attorney Ellen Lubell. A valued member of my inner circle of trusted colleagues, Ellen advises on technology matters such as legal website agreements, data security, copyright and open source licensing. This post was adapted from her original post.


As the centerpiece of your online presence, your website must convey your unique value. It’s a long journey from a blank page to a live site with robust, nimble functionality, clearly articulated, impactful content and relevant, authentic visuals. Even a website re-launch requires an eagle-eyed assessment of every aspect of your site to elevate its positive impact.

Choosing the right partners and putting in place the needed processes are key to minimizing potholes along the way.

(more…)

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DIY Websites – Eyes Wide Open

DIY toddler changing car tire

Do it yourself (DIY) has its place … but buyer beware

We’re in a DIY era. Just a few clicks on Google or YouTube yield insights, information and instructions to tackle most anything. Want to transform an old brass fireplace front into a striking visual feature? Trying to decipher the cause of your aches and pains? Need to replace your air conditioning filter or check a fuse in your car?  Simply click search and you will find.

The information is out there, for sure. Ascertaining whether it’s entirely correct, high quality, and the optimal approach — well, that requires a bit more digging. Ensuring the credibility of your source is critical. (more…)

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Unleash The Power Within – Leveraging Links Part 3

links

A website is not a once-and-done proposition. They’re more like laundry — one of those day-to-day tasks that never seem to get completed. As your business evolves, your online presence — with your website as its centerpiece — must evolve as well. When you first launch, or when you’ve just reworked one section or another, you may feel that your website is finished. But really, it’s just momentarily paused until the next activity kicks in.

Even if your business hasn’t changed much, the online landscape is surging ahead at warp speed. To stay relevant and continue to attract search engines and prospects, your site must move forward as well. Capitalizing on both on-page and off-page search engine optimization (SEO) strategies can help your site place on the search engine results pages.

There’s a reason it’s called the web

Search algorithms include hundreds of ranking factors. While the relative importance of individual factors shifts frequently, there are some primary ones that we’ve blogged about previously — such as fresh, substantive and credible content, strong credibility signals and a mobile-responsive template.

Another key ranking factor is the presence of authoritative links. (more…)

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