March Madness is upon us, and there are more similarities between this premier NCAA basketball championship and competing in business than you might anticipate.
Development of an editorial calendar is a left brain activity, whereas crafting blog posts, videos or podcasts are right-brain activities. While most of us possess both right- and left-brained acumen, attempting to draw from both simultaneously can be frustrating and unproductive.
Crafting a powerful introduction is key to capturing the attention of your reader. Try these 10 tips to crafting subject lines that beg to be opened.
The problem with canned “industry-focused content” is that it is industry-focused — not centered on your target client. Not capitalizing on your unique value proposition, your unusual (but proven) approach or your personal expertise resulting from decades-long involvement in your field.
It’s January … A new page, a fresh start. Whether or not you’re a fan of making resolutions personally, in business they are a necessary element for growth.