Ready, Set, Learn: Customized Content Marketing Training Are you ready to stop acting like a new business? When we launch, we're often a one-person show, personally handling everything from business development to sales, customer service and marketing. But to grow into a more robust business, and bring our success and revenues to the next level,…
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Back to School: Autumn Workshops The crisp mornings and shorter days offer a clear signal that sadly, summer is ebbing and fall will soon be upon us. While the autumn theme of "back to school" resonates for children and parents, the mood is similar for businesses -- back to a more structured schedule including travel,…
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Event Review: Boston User Experience (UXPA) Annual Conference Last week I attended the annual conference for the Boston Chapter of the User Experience Professionals Association (UXPA). The conference offers members an opportunity to learn about new techniques, tools and research, as well as a venue to converse with other user experience professionals. The schedule provided…
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Time to Board The Twitter Train? It feels like there's no escaping from Twitter these days. From email signatures bearing the little Twitter icon and @something-or-other, to reality TV shows encouraging viewers to tweet votes to keep their favorites in the competition, to newscasts bearing hashtags and trending topics, it seems Twitter has become a…
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How's Your Facebook Reach? If your business Facebook page metrics show some significant drops in recent months, you're not alone. Facebook is evolving their strategy and free marketing for business doesn't play a big role. With that said, it's not necessarily appropriate to throw in the Facebook towel just yet. Rather, you need to be…
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