“How To” Series

How to Adhere to Your Priorities: Productivity Tips

squirrel

Look — a squirrel!

While we may laugh about losing our focus and flitting from one task to another, it’s no joke.

When asked how they are able to resist distraction and adhere to their top priorities, productivity experts offer a variety of tools and tips. From whiteboards to timer apps, daily to-do lists to customer relationship management software, their common thread is to narrow your attention to maintain focus on the items of most importance to you and your business.

Make a daily list

Sales training expert Brian Tracy advises that it’s critical to plan before plunging in. With our digital age offering ever-present stimuli from myriad directions, maintaining focus on your priorities requires discipline. Use visual support to redirect your attention from these possibly worthy, but non-priority lures, to items of greatest importance to your business. Tracy says,

… every minute spent in planning saves ten minutes in execution. Make a list before you start to ensure that when you do begin work, you will stay focused on that activity that can have the greatest possible consequences for yourself and your business.

The list can take whatever form you wish – a note in your smartphone, a sticky note (paper or virtual) on your computer desktop, a calendar appointment, or (my tried-and-true) — a daily list prioritized by importance with colored Sharpies. (more…)

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Turning Lemons Into Lemonade

Make lemonade from lemons

 

Messed up? Make lemonade.

We’ve all been there. You check your work once, twice, three times … you read it aloud, ask a trusted employee to review it, save it and give it a final review first thing in the morning with a fresh brain and rested eyes. You pronounce it ready and emphatically click send.

And then: Nooooo! You see the spelling mistake, the missing word, the broken hyperlink. Or something worse, like the price that was supposed to be introductory — but you forgot to add the disclaimer.

Sometimes it’s not our fault; it’s one bloody auto-correct tool or another, thinking it knows better than we do, sneakily messing with our words.

Even the most eagle-eyed among us can miss a typo. So stop beating yourself up, accept that mistakes happen, and make lemonade from lemons. Read on for a few “lemonade recipe” examples.  (more…)

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One Missing Step To Email Marketing Success

Missing Step

Are you missing a key step to email marketing success?

You’re distracted. Yes, you have work to do, but it’s a beautiful day and you want to be outside. Or your personal to-do list is out of control and you just need some time to tackle it. Maybe you simply want to work a little less hard. That’s fair, right?

Not only fair, but smart. With systematic processes, you can streamline your marketing efforts, reducing the hurdles associated with content publication and helping to maintain marketing momentum. One such process can increase your email open rates by 50% without a lot of additional effort.

Want to learn more? (more…)

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Are You Having a Facebook Identity Crisis?

Confused identity crisis

Did I just comment as myself or my business page?

Mistakes happen. Whether you stress over them or take them in stride, it’s important to avoid repeating the error. If you’re a page admin for a business Facebook page, chances are you’ve liked, commented or shared a post as your Page when you intended to do so as yourself. Or perhaps you meant your Page to share an update from another business page, but somehow the share defaulted to your personal account. The process can be pretty convoluted — and frustrating.

If Facebook has proven a successful channel for your business, don’t count it out just because it’s complicated. As a page admin on a Facebook account, always double-check to confirm whether you’re posting as yourself or your Page. Here’s how:  (more…)

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