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Marketing Analytics

Jan 09

Resolution #1: Stop Ignoring Your Analytics

By Business Tips, Marketing Analytics, Marketing Strategy No Comments
Step off the gerbil wheel (photo credit: Flickr) Yep, it's January -- resolution time. Whether you are a resolutions believer or can't be bothered, the start of a new year provides a fitting opportunity to assess your past activities and commit to greater effectiveness going forward. Reflecting on the past year of long hours without much downtime, many business…
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Aug 22

Polluted Analytics No More – Goodbye Spam Referrals

By "How To" Series, Marketing Analytics, Tidbits of Wisdom No Comments
Do you track your daily activity using a FitBit or similar device? If so, there may be times when outlier activities -- like a wobbling grocery cart -- are counted as steps. You may have wondered about the extra activity, or perhaps you are guiltily aware while treating yourself to an extra dessert (since you did all those steps!). Obviously,…
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Dec 14

Making Your Vision A Reality Next Year

By Business development, Business Tips, Email Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Website Optimization 2 Comments
As the year's end approaches, we like to reflect back, focusing on successes and noting those pesky "opportunities" for doing better in the new year. While there's not always enduring discipline around personal resolutions, from a business perspective we engage in intentional reflection. Similar to applying marketing intelligence to inform future marketing efforts, intentional reflection…
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