Search Engine Optimization

Frequently Asked Questions: Great & Powerful

yellow brick road
Dorothy's shoes

“There’s no place like home. There’s no place like home. There’s no place like home.”

Take a deep breath and follow Dorothy’s approach when she desperately wanted to return to Kansas. Rather than “there’s no place like home,” your phrase to repeat three times (and make your mantra) is:

I will keep my website fresh

Evolving as your business grows and changes, your website should be a living thing. The changes may be minor or more substantial, mirroring the expansion of your business and where you are in your business’ lifecycle. (more…)

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DIY Websites – Eyes Wide Open

DIY toddler changing car tire

Do it yourself (DIY) has its place … but buyer beware

We’re in a DIY era. Just a few clicks on Google or YouTube yield insights, information and instructions to tackle most anything. Want to transform an old brass fireplace front into a striking visual feature? Trying to decipher the cause of your aches and pains? Need to replace your air conditioning filter or check a fuse in your car?  Simply click search and you will find.

The information is out there, for sure. Ascertaining whether it’s entirely correct, high quality, and the optimal approach — well, that requires a bit more digging. Ensuring the credibility of your source is critical. (more…)

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Unleash The Power Within – Leveraging Links Part 3

links

A website is not a once-and-done proposition. They’re more like laundry — one of those day-to-day tasks that never seem to get completed. As your business evolves, your online presence — with your website as its centerpiece — must evolve as well. When you first launch, or when you’ve just reworked one section or another, you may feel that your website is finished. But really, it’s just momentarily paused until the next activity kicks in.

Even if your business hasn’t changed much, the online landscape is surging ahead at warp speed. To stay relevant and continue to attract search engines and prospects, your site must move forward as well. Capitalizing on both on-page and off-page search engine optimization (SEO) strategies can help your site place on the search engine results pages.

There’s a reason it’s called the web

Search algorithms include hundreds of ranking factors. While the relative importance of individual factors shifts frequently, there are some primary ones that we’ve blogged about previously — such as fresh, substantive and credible content, strong credibility signals and a mobile-responsive template.

Another key ranking factor is the presence of authoritative links. (more…)

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Even A Small Flaw Is Memorable

404 error life ring

A small detail can taint even the most stellar first impression.

We may chuckle at a video of an impeccably coifed high-profile actress on the red carpet, trailing toilet paper from her designer stilettos. Or smirk quietly when a capable but overbearing colleague grandstands at a team meeting, arms waving and mouth open, the evidence of his spinach salad lunch dotting his teeth.

The seemingly flawless 12th floor ocean-view condo might be similarly humbled by the aromas and early morning noise from the fish processing plant directly below. And similarly, the perfect basket of fresh raspberries is marred by the green fuzz found beneath the top layer.

Small flaw, big impact

While our general impression of the exquisitely dressed actress or the beautiful condo may be positive, often it is the blemish that becomes memorable. (more…)

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Not Mobile-Ready? Google Says It’s Time

mobile-ready? racecar and old truck

Are you keeping up with technology changes?

If your website isn’t yet mobile-responsive, it’s time to act.

As a business owner, we understand firsthand that staying on top of everything is a daily challenge. And the rapid speed of technology changes doesn’t help.

But of all of the business initiatives to choose from, your website isn’t one that should be deferred to tackle later. As the centerpiece of your online presence, it merits your attention as a top priority. (more…)

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