Search Engine Optimization

Even A Small Flaw Is Memorable

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A small detail can taint even the most stellar first impression.

We may chuckle at a video of an impeccably coifed high-profile actress on the red carpet, trailing toilet paper from her designer stilettos. Or smirk quietly when a capable but overbearing colleague grandstands at a team meeting, arms waving and mouth open, the evidence of his spinach salad lunch dotting his teeth.

The seemingly flawless 12th floor ocean-view condo might be similarly humbled by the aromas and early morning noise from the fish processing plant directly below. And similarly, the perfect basket of fresh raspberries is marred by the green fuzz found beneath the top layer.

Small flaw, big impact

While our general impression of the exquisitely dressed actress or the beautiful condo may be positive, often it is the blemish that becomes memorable. (more…)

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Not Mobile-Ready? Google Says It’s Time

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Are you keeping up with technology changes?

If your website isn’t yet mobile-responsive, it’s time to act.

As a business owner, we understand firsthand that staying on top of everything is a daily challenge. And the rapid speed of technology changes doesn’t help.

But of all of the business initiatives to choose from, your website isn’t one that should be deferred to tackle later. As the centerpiece of your online presence, it merits your attention as a top priority. (more…)

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Recipes? Portfolio? Exercise Videos? It’s All Blogworthy

One of the many powerful benefits of blogging is the unique keyword-rich URL of each post. These posts not only increase your online footprint, but also demonstrate authority and signal search engines that your site has fresh relevant content to be shared.

But blogging isn’t for the faint of heart. Perhaps you don’t write easily. You don’t think you have anything to blog about. Or you’re not blogging because your craft is more visual in nature. Did you know that blog functionality can be used for more than just articles? It is an exceptional way to share your newest products, promotions or projects. (more…)

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What Are SEO Plug-ins & Why They Matter

Tidbits of Wisdom

Let’s do some show and tell. Do an online search for a topic that’s covered on your website. Not your company name, but rather, a product or service that you offer, or something you’ve blogged about.

Do your website pages or blog posts appear on the search results pages? If yes (so far, so good!), how does the listing look to you? Is it a weirdly cryptic sentence fragment? The first few words of a blog article? Or (fingers crossed) a clear, articulate and compelling call to action?

Who controls those search results pages anyway?

(more…)

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Making Your Vision A Reality Next Year

Vision for 2017As the year’s end approaches, we like to reflect back, focusing on successes and noting those pesky “opportunities” for doing better in the new year. While there’s not always enduring discipline around personal resolutions, from a business perspective we engage in intentional reflection. Similar to applying marketing intelligence to inform future marketing efforts, intentional reflection uses the wisdom gained from honest assessment of past activities to make purposeful changes. It isn’t easy to slow down and assess while running a business, but we encourage you to make time for some intentional reflection before turning the calendar to the new year. (more…)

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