Tidbits of Wisdom

Get To The Point & Stay On Point: Creating Compelling Content

less is more - cardinal in snowy trees

Do you know someone who takes forever to tell a story? Despite their best intentions, they wander off on endless tangents and digress with irrelevant details. By the time the story is completed, the point is long lost.

While in a social setting a series of polite nods may be the norm, online disdain is expressed through a swift click away. With the enormous amount of our time spent online, each interaction must be efficient, productive and fruitful.

The power of less

For centuries, those who are able to convey volumes with few words have earned enduring respect and esteem. Consider these idioms, which have been in our culture for hundreds of years: (more…)

Share

Turning Lemons Into Lemonade

Make lemonade from lemons

 

Messed up? Make lemonade.

We’ve all been there. You check your work once, twice, three times … you read it aloud, ask a trusted employee to review it, save it and give it a final review first thing in the morning with a fresh brain and rested eyes. You pronounce it ready and emphatically click send.

And then: Nooooo! You see the spelling mistake, the missing word, the broken hyperlink. Or something worse, like the price that was supposed to be introductory — but you forgot to add the disclaimer.

Sometimes it’s not our fault; it’s one bloody auto-correct tool or another, thinking it knows better than we do, sneakily messing with our words.

Even the most eagle-eyed among us can miss a typo. So stop beating yourself up, accept that mistakes happen, and make lemonade from lemons. Read on for a few “lemonade recipe” examples.  (more…)

Share

Hashtag Refresher

hashtags and tapas

The application of hashtags in each platform is as varied as a dinner of tapas small plates.

The hashtag emerged as a method to sort through innumerable volumes of social media posts. Initially used by Twitter, hashtags helped users to classify or categorize tweets around specific topics, making relevant content discoverable by others. Searching on a hashtag like #BestTapasBoston would produce a set of tweets relating to restaurants serving tapas (small plates). Hashtags can be used as a way to search for and connect with others who share a common interest.

With the growth in social media adoption, use of hashtags expanded to other platforms, including Instagram, Facebook, Google+ and Pinterest. But while their use has spread, the application of hashtags in each platform is as varied as a meal of tapas plates. While you may choose to participate on several social platforms for your business, it’s important to cater both the style of the posts and the use of hashtags to each platform.  (more…)

Share

Launch Wisdom: Productize Your Services

Helm station

Like a ship’s captain, you must plot your route, meticulously considering the changing currents, shoals and tides.

There are many approaches to entrepreneurship — purchasing a franchise, acquiring an established company, freelancing as an independent contractor or starting a brand new venture of your own. Each model has its own unique set of benefits and challenges. It’s a big step to migrate from being part of a crew to captaining the ship.

It can be lonely at the helm

I’ve helped a number of clients navigate the transition from a corporate career to entrepreneurship. In fact, I did the same myself back in 2010.

Buoyed by creative energy and enthusiasm, it’s common to plunge in without cognizance of the enormity of going it alone — at least initially, when everything from business development and managing the books to providing the actual service of your business falls directly in your lap. Even for those who instigate the change thoughtfully and deliberately, the scale and scope of launching a business are surprisingly complex. (more…)

Share

Time To Stop Reinventing The Wheel

Reinvent the wheel

“It’s easier to just do it myself”

How often have you said those words? Explaining the required steps to complete a task can seem more cumbersome than just handling it — especially when you include a quality-check, fix any errors and provide feedback. And (even if we don’t like to admit it), many of us like handling those easy tasks because they produce a sense of accomplishment — even if they’re not the pressing items we should be focused on.

The ugly truth: Doing everything yourself will ensure that your business won’t scale to the next level.

How did I do that again?

The words above are another common refrain for many of us. When a task is simple, you are certain you’ll remember how to do it the next time. If something is an absolute bear to figure out, you figure there’s no way you’ll ever forget. But our brains are deluged with input and can actually become overloaded, making seemingly basic tasks not just complicated, but frustrating and overwhelming. (more…)

Share
css.php