Tidbits of Wisdom

Launch Wisdom: Productize Your Services

Helm station

Like a ship’s captain, you must plot your route, meticulously considering the changing currents, shoals and tides.

There are many approaches to entrepreneurship — purchasing a franchise, acquiring an established company, freelancing as an independent contractor or starting a brand new venture of your own. Each model has its own unique set of benefits and challenges. It’s a big step to migrate from being part of a crew to captaining the ship.

It can be lonely at the helm

I’ve helped a number of clients navigate the transition from a corporate career to entrepreneurship. In fact, I did the same myself back in 2010.

Buoyed by creative energy and enthusiasm, it’s common to plunge in without cognizance of the enormity of going it alone — at least initially, when everything from business development and managing the books to providing the actual service of your business falls directly in your lap. Even for those who instigate the change thoughtfully and deliberately, the scale and scope of launching a business are surprisingly complex. (more…)

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Time To Stop Reinventing The Wheel

Reinvent the wheel

“It’s easier to just do it myself”

How often have you said those words? Explaining the required steps to complete a task can seem more cumbersome than just handling it — especially when you include a quality-check, fix any errors and provide feedback. And (even if we don’t like to admit it), many of us like handling those easy tasks because they produce a sense of accomplishment — even if they’re not the pressing items we should be focused on.

The ugly truth: Doing everything yourself will ensure that your business won’t scale to the next level.

How did I do that again?

The words above are another common refrain for many of us. When a task is simple, you are certain you’ll remember how to do it the next time. If something is an absolute bear to figure out, you figure there’s no way you’ll ever forget. But our brains are deluged with input and can actually become overloaded, making seemingly basic tasks not just complicated, but frustrating and overwhelming. (more…)

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Are You Having a Facebook Identity Crisis?

Confused identity crisis

Did I just comment as myself or my business page?

Mistakes happen. Whether you stress over them or take them in stride, it’s important to avoid repeating the error. If you’re a page admin for a business Facebook page, chances are you’ve liked, commented or shared a post as your Page when you intended to do so as yourself. Or perhaps you meant your Page to share an update from another business page, but somehow the share defaulted to your personal account. The process can be pretty convoluted — and frustrating.

If Facebook has proven a successful channel for your business, don’t count it out just because it’s complicated. As a page admin on a Facebook account, always double-check to confirm whether you’re posting as yourself or your Page. Here’s how:  (more…)

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The Power Of Your Inner Circle

Business owners wear many hats. Particularly in the first several years, your business may be a one-person show, where you are personally handling everything from managing client contact information to invoicing and shopping for printer paper. It’s common to feel isolated or overwhelmed if you don’t seek support systems.

inner circle dogsWhile a spouse or friend can offer valuable encouragement, other entrepreneurs serve as a source of proven advice and solutions. (more…)

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Polluted Analytics No More – Goodbye Spam Referrals

Fitbit with extra stepsDo you track your daily activity using a FitBit or similar device? If so, there may be times when outlier activities — like a wobbling grocery cart — are counted as steps. You may have wondered about the extra activity, or perhaps you are guiltily aware while treating yourself to an extra dessert (since you did all those steps!). Obviously, the steps aren’t valid and the inflated stats may actually be causing you to eat more.

The same principle can apply to your website visits, where there may also be extra steps which you didn’t earn. Monitoring your analytics is key to measuring the effectiveness of your marketing efforts. But a cursory glance at the top-level stats (like the 16,432 steps) isn’t enough. (more…)

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