Tidbits of Wisdom

The Multiplier Effect – Small But Exceptional

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Picture this. It’s a sunny autumn weekend and you’re taking the kids apple-picking or to a corn maze at a local farm. Or you’re headed to the beach for an invigorating walk. Perhaps you’re on your way to visit with a friend who moved to a distant suburb. Exiting the highway, a scenic route brings you through picturesque town centers and past local historic homes. The view includes unique, beautifully constructed buildings, charming antique shops and sprawling, well-kept homes.

It feels good, right? Kind of restores your soul a bit?

The importance of a healthy and vibrant downtown

Back to our current reality. Sadly, the demise of the local downtown is a looming threat. While online shopping can be quick and convenient, it poses significant challenges to the health of local businesses. Preserving our unique town centers helps to keep our local economies strong — raising property values, providing employment and strengthening community pride. To retain vibrant downtowns, we need to identify the unique value proposition offered by independent businesses — and capitalize on it.  (more…)

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Get To The Point & Stay On Point: Creating Compelling Content

less is more - cardinal in snowy trees

Do you know someone who takes forever to tell a story? Despite their best intentions, they wander off on endless tangents and digress with irrelevant details. By the time the story is completed, the point is long lost.

While in a social setting a series of polite nods may be the norm, online disdain is expressed through a swift click away. With the enormous amount of our time spent online, each interaction must be efficient, productive and fruitful.

The power of less

For centuries, those who are able to convey volumes with few words have earned enduring respect and esteem. Consider these idioms, which have been in our culture for hundreds of years: (more…)

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Turning Lemons Into Lemonade

Make lemonade from lemons

 

Messed up? Make lemonade.

We’ve all been there. You check your work once, twice, three times … you read it aloud, ask a trusted employee to review it, save it and give it a final review first thing in the morning with a fresh brain and rested eyes. You pronounce it ready and emphatically click send.

And then: Nooooo! You see the spelling mistake, the missing word, the broken hyperlink. Or something worse, like the price that was supposed to be introductory — but you forgot to add the disclaimer.

Sometimes it’s not our fault; it’s one bloody auto-correct tool or another, thinking it knows better than we do, sneakily messing with our words.

Even the most eagle-eyed among us can miss a typo. So stop beating yourself up, accept that mistakes happen, and make lemonade from lemons. Read on for a few “lemonade recipe” examples.  (more…)

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Hashtag Refresher

hashtags and tapas

The application of hashtags in each platform is as varied as a dinner of tapas small plates.

The hashtag emerged as a method to sort through innumerable volumes of social media posts. Initially used by Twitter, hashtags helped users to classify or categorize tweets around specific topics, making relevant content discoverable by others. Searching on a hashtag like #BestTapasBoston would produce a set of tweets relating to restaurants serving tapas (small plates). Hashtags can be used as a way to search for and connect with others who share a common interest.

With the growth in social media adoption, use of hashtags expanded to other platforms, including Instagram, Facebook, Google+ and Pinterest. But while their use has spread, the application of hashtags in each platform is as varied as a meal of tapas plates. While you may choose to participate on several social platforms for your business, it’s important to cater both the style of the posts and the use of hashtags to each platform.  (more…)

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Launch Wisdom: Productize Your Services

Helm station

Like a ship’s captain, you must plot your route, meticulously considering the changing currents, shoals and tides.

There are many approaches to entrepreneurship — purchasing a franchise, acquiring an established company, freelancing as an independent contractor or starting a brand new venture of your own. Each model has its own unique set of benefits and challenges. It’s a big step to migrate from being part of a crew to captaining the ship.

It can be lonely at the helm

I’ve helped a number of clients navigate the transition from a corporate career to entrepreneurship. In fact, I did the same myself back in 2010.

Buoyed by creative energy and enthusiasm, it’s common to plunge in without cognizance of the enormity of going it alone — at least initially, when everything from business development and managing the books to providing the actual service of your business falls directly in your lap. Even for those who instigate the change thoughtfully and deliberately, the scale and scope of launching a business are surprisingly complex. (more…)

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