While it’s basic human nature to see the world through our own filters, relying exclusively on a personal perspective can limit your business success.
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When a public web page is deleted without setting up a 301 redirect, a visitor attempting to access the page will receive a 404 page not found error message. Not only is such a result off-putting to a visitor, a 404 page not found error hurts the authority of a website.
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Even those who are highly interested may at times prefer to remain anonymous, to observe from a distance. Allow a prospect to be a fly on the wall.
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How do you explain your business to a prospective client? Do you launch into a prepared sales pitch, infused with industry parlance -- or do you try to simplify to make your offerings relatable to a non-expert? Editing the tech-speak without dumbing down your value is a tricky balance.
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Whether you welcome all invitations or are selective about who you welcome into your LinkedIn network, there may be times when you want to downplay a LinkedIn relationship -- or sever it entirely. Fortunately, LinkedIn provides functionality to manage these actions simply and without proactively notifying the connection of the relationship change. Options include unfollow,…
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