What are your key conversion goals? The question, which I ask of every client, seems like a no-brainer. The initial response: "To buy my product or services." Of course; while we may love our work, most of us are in it (at least to some degree) to earn a living. But selling is a process,…
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Event Review: Boston User Experience (UXPA) Annual Conference Last week I attended the annual conference for the Boston Chapter of the User Experience Professionals Association (UXPA). The conference offers members an opportunity to learn about new techniques, tools and research, as well as a venue to converse with other user experience professionals. The schedule provided…
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Making the Most of Your Website Header Location, location, location. We've all heard the expression regarding real estate, but how does it apply to your website? Since most visitors scan (rather than read) website content, a clean, uncluttered design helps direct their attention to well-placed information and images. First, identify your key conversion elements. Then…
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Getting on page 1 of search results is the goal of most businesses, but it's not a simple effort. The art of search engine optimization (SEO) involves many factors in a continually evolving mix. From inbound links to metatags, site traffic to authority, social engagement to keyword-rich content, the list is extensive. The goal for…
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Raising the Effectiveness Bar As we turn the page on the current year, we need to look back and forward at the same time: back to understand which tactics have been most effective in the past year, and forward to raise the bar on creative ways to leverage what we've learned to achieve even greater…
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