Tag Archive: analytics

Do Your Website Visitors Hate Your Content?

feeding content

Is your website content attracting visitors or repelling them?

 

 A client considering a website redesign requested I review the effectiveness of their current site. Developed by a web hosting company that specializes in the client’s niche, the site was built from a template which included industry-relevant copy, with designated fields to “personalize” the site.

In fact, the resulting site was impersonal, perfunctory and no more engaging than a Yellow Pages listing. The user experience was inefficient and cumbersome, and the images (obviously stock photos) neither reinforced the copy nor enhanced the client’s credibility. The client and I were in agreement that the website wasn’t particularly compelling or effective. (more…)

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Resolution #1: Stop Ignoring Your Analytics

gerbil on exercise wheel

Step off the gerbil wheel (photo credit: Flickr)

Yep, it’s January — resolution time. Whether you are a resolutions believer or can’t be bothered, the start of a new year provides a fitting opportunity to assess your past activities and commit to greater effectiveness going forward.

Reflecting on the past year of long hours without much downtime, many business owners resolve to seek more balance in the new year. Making that goal a reality requires a behavior shift.

When feeling overwhelmed, it’s human nature to engage in familiar, routine tasks that provide a sense of accomplishment. But like a gerbil on an exercise wheel, blindly running in circles doesn’t move us forward. (more…)

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Polluted Analytics No More – Goodbye Spam Referrals

Fitbit with extra stepsDo you track your daily activity using a FitBit or similar device? If so, there may be times when outlier activities — like a wobbling grocery cart — are counted as steps. You may have wondered about the extra activity, or perhaps you are guiltily aware while treating yourself to an extra dessert (since you did all those steps!). Obviously, the steps aren’t valid and the inflated stats may actually be causing you to eat more.

The same principle can apply to your website visits, where there may also be extra steps which you didn’t earn. Monitoring your analytics is key to measuring the effectiveness of your marketing efforts. But a cursory glance at the top-level stats (like the 16,432 steps) isn’t enough. (more…)

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Tired Of Tweeting To Crickets?

Where did the time go?

When engaging in social media, it’s so easy to get sidetracked. With all good intentions, you sign in to a platform with a specific game plan and 30 minutes later you’re deep into posts that (while they may be informative and interesting) have little relevance to your original goal. Strong discipline is needed to strike the balance between being open to opportunities yet not diverting from your game plan. (more…)

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LinkedIn Analytics: A Quick Tutorial

LinkedIn Analytics: A Quick Tutorial

If you’re an active LinkedIn user, you’ve probably noticed a lot of platform updates recently. With a few exceptions, the enhancements have provided users with greater functionality. One area in particular that has been improved are the analytics associated with personal and company profiles. (more…)

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