Tag Archive: best practices

Blogging Best Practice: The Importance of Evergreen Posts

evergreen

Let’s face it, human beings are creatures of habit. Whether your rituals are a daily coffee run or Sunday morning gym class, an annual apple picking trip or family holiday menu, a monthly date night or weekly Meatless Monday, routines are part of life from the very start.

In our digital lives as well, we seek out routine and regularity. Recipients of your social posts become accustomed to your pacing and grow to expect to hear from you at regular intervals. So whether it’s Facebook, Instagram, Twitter or LinkedIn, and whether you post weekly or five times daily, you create an expectation of a relatively consistent cadence. In a prior post, we offered tools and tips that can help you to maintain your social media efficiently and effectively.

Blogs and email newsletters should also follow a regular posting schedule. Once the routine is established — daily, weekly, monthly or quarterly — make it a priority to maintain a predictable cadence and your analytics will show a lift in your blog traffic and email newsletter open rate.

Planning pays off

When I work with clients to create a new blog, I recommend that before we begin to publish, we accumulate six to eight “evergreen” posts. I use the term evergreen because the blog posts are not time sensitive; they are unrelated to current news or seasonality and can be used to maintain cadence when “life happens” … a busy season, a new commitment, a hurricane that causes an extended power outage — or whatever curveball is thrown your way.  (more…)

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Hashtag Refresher

hashtags and tapas

The application of hashtags in each platform is as varied as a dinner of tapas small plates.

The hashtag emerged as a method to sort through innumerable volumes of social media posts. Initially used by Twitter, hashtags helped users to classify or categorize tweets around specific topics, making relevant content discoverable by others. Searching on a hashtag like #BestTapasBoston would produce a set of tweets relating to restaurants serving tapas (small plates). Hashtags can be used as a way to search for and connect with others who share a common interest.

With the growth in social media adoption, use of hashtags expanded to other platforms, including Instagram, Facebook, Google+ and Pinterest. But while their use has spread, the application of hashtags in each platform is as varied as a meal of tapas plates. While you may choose to participate on several social platforms for your business, it’s important to cater both the style of the posts and the use of hashtags to each platform.  (more…)

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Do Your Website Visitors Hate Your Content?

feeding content

Is your website content attracting visitors or repelling them?

 

 A client considering a website redesign requested I review the effectiveness of their current site. Developed by a web hosting company that specializes in the client’s niche, the site was built from a template which included industry-relevant copy, with designated fields to “personalize” the site.

In fact, the resulting site was impersonal, perfunctory and no more engaging than a Yellow Pages listing. The user experience was inefficient and cumbersome, and the images (obviously stock photos) neither reinforced the copy nor enhanced the client’s credibility. The client and I were in agreement that the website wasn’t particularly compelling or effective. (more…)

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An A to Z Guide to Smart Blogging

A to Z

Blogging is one of the most effective ways to drive targeted traffic to your website. With well-written, informative posts, you demonstrate depth of knowledge in your niche and increase the impact of your online footprint. To maximize the benefits from your blog, we’re providing an A to Z list of best practices and tips to follow.

A    Author: Change the default author on your blog posts from Admin to your name (also be sure to include the publication date)
B    Block quotes: Use these to indent text or add visual interest to a quote (more…)

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Tips To Create A Top-Notch About Page

Tips to Create A Top-Notch “About” Page

Don't be shy

Don’t be shy. Promote your business with a top-notch “About” page.

Do you feel awkward or self-conscious about your website’s About page? Understandable — it can be difficult to sell yourself. But the About page is among the most often viewed website pages, and a robust and well-articulated page conveys credibility. Think of your About page as part resume, part scrapbook with a bit of personality thrown in for interest. Make it verbally informative and visually interesting. Here are a few tips to get you started on a top-notch About page: (more…)

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