Tag Archive: blog

Frequently Asked Questions

What is search engine optimization?

Search engine optimization (SEO) is a collection of actions intended to attract the attention of search engines in order to rank (appear) in the search results pages. Search engines use complex, multi-faceted algorithms to determine which sites (and which pages) appear in organic (unpaid) search results. SEO is not a quick effort or a one-time activity, but rather is an ongoing process to grow visibility online, and it includes both on-page (website) and off-page (outreach) activities. Learn more in our blog articles about search engine optimization.

What should I blog about?

Blog about topics that are likely to be of interest to your potential clients, partners and industry peers. Consider timely or seasonal topics as well as news or events. Share case studies that illustrate your offerings and resonate with potential customers. Offer useful, informative or entertaining content that is not readily available on other sites, and don’t be afraid to offer a viewpoint. Your website analytics content section provides also insights to the subject matter your visitors are interested in. This post may help generating blog ideas.

What is a mobile responsive website?

A mobile responsive website adjusts the information on a web page to accommodate the device it’s being viewed on. For example, a website page that has four columns of copy and rotating header images may display the text on a tablet with two columns and two rows. On a phone, the rotating header images may display stacked rather than rotating. In many cases, a tablet or mobile website version omits some of the content on the full desktop site. Sites that are not mobile-responsive require scrolling and zooming to magnify tiny text and are penalized by search engines. Learn more about mobile responsive websites and emails.

Should I create a Facebook page for my business? 

Social media offers a powerful medium to share your expertise and increase your visibility. The platforms you select should be based on your industry, target clients and partners. Consider the demographics of your customer and where he or she spends time online; Facebook, Instagram, LinkedIn, Twitter and Pinterest all cater to different audiences. Your customer may love Pinterest but prefer to receive business information on LinkedIn – or via email. Regardless of which social platforms you use for your business, it’s important to maintain a regular cadence, pay it forward and engage with others — social media is social.

How long should my blog posts be?

If you Google this question you’ll get pages and pages of results with widely varying opinions. Written posts should be somewhere between 250 and 2500 words. While longer posts may help your placement in search results, many readers abandon before completing an article. In recognition of today’s time-starved typical reader, I target 500-700 words per written post. However, some posts may be shorter or longer. Rather than focusing on length, craft concise, well-disciplined and honed content that informs, assists or entertains readers. Blog articles don’t have to be just the written word, either — be creative.

How do I sell my products online?

When starting out, many sellers rely on marketplace platforms like Etsy or Amazon Marketplace to sell their products. With the infrastructure in place, these platforms have already integrated the many necessary elements, including a shopping cart engine, secure credit card processing, storefront templates, shipping options and search filters. If you’re selling services or a limited number of products, a simple PayPal purchasing option on your website may be sufficient. To launch an online store, first secure sufficient inventory and arrange for order fulfillment. Then you’ll select a shopping cart engine and build out your online store with robust product images and descriptions, pricing, shipping and policies … following eCommerce best practices.

How do I build my website?

While there are many free platforms for website creation, there are innumerable benefits to hiring a professional website developer to create your website. For starters, your website is the online face of your business, and you want it to create the best possible impression. Generally, free DIY templates are limited in both design and functionality. Rely on the experience of those who have been there before and let the experts guide you. Most sites are built on content management systems such as WordPress, which enable you to edit your website as your business grows, so you’ll have your hands in the muck aplenty. If you’re still determined to create your own website, read our post about DIY websites first.



Create Once And Leverage: 3 Ways To Repurpose Your Content

repurposed contentCreating fresh and compelling content week after week, month after month, year after year can be a challenge, to say the least. An editorial calendar can facilitate the creative process by offering a structure which helps to maintain cadence. Content themes and topics are identified in advance, providing a jump-start to the writing process.

Still, it can take hours to craft an effective blog post, and how many people really see it? Well, that depends. By repurposing your content, you can create once and leverage, dramatically increasing the visibility of each article. Content marketing allows you to expand the reach of each content element while saving you time and resources.

Frequently Asked QuestionsFrom website to blog … or blog to website? 



4 Blog Formats To Kick-Start Your Blog

Keeping up with fresh blog posts can be like staying on a diet. For some, it’s a routine, like a kale smoothie for breakfast. For others it’s a constant struggle. While processes and systems like an editorial calendar help maintain cadence, a change in format can be energizing. If you’re feeling stuck, try one of these approaches for your next blog post.

Screencast tutorial

Example of a video screencast tutorial

Video or screencast

We’ve become a bit obsessed with visual images. Rather than living in the moment, it seems, more often we’re filming it. Nevertheless, video achieves the goal of showing your value, rather than telling it — with epic simplicity. (more…)


Live Workshop: Blogging on WordPress

Ready … Set … Blog!

Whether you want to start a blog, improve the impact of your blogging, or expand the reach of your posts, success in blogging means more than just writing an article and publishing it on your website. Blogging is a proven way to illustrate your expertise and increase your visibility, and WordPress is the leading blogging platform.

Once your website developer has created your site, it’s up to you to utilize it to the fullest. Do you struggle to write posts that capture the attention of readers?  What are the best ways to get more people to see your blog posts? And how do you navigate the back end of your website? This workshop is designed for the marketer or business owner who wishes to blog on WordPress as part of an integrated content strategy. (more…)


3 Must-Do’s To Improve Your Blog’s Effectiveness

3 Must-Do’s To Improve Your Blog’s Effectiveness

Tidbits of WisdomAs the power of content marketing gains recognition, more businesses are turning to blogging as a key lead generation strategy. Blogging allows you to demonstrate your expertise and gain visibility by sharing in a variety of venues where your target client spends time online.

Don’t even consider blogging unless …

First things first. The most important attribute of content marketing is the quality of the content. Effective blog posts provide a unique value not offered by others. With the massive availability of content online, users demand each interaction be efficient, productive and fruitful. Resist the urge to blog about a topic if you don’t have anything new to add to the conversation … but consider whether you possess a distinctive perspective or specific knowledge that merits sharing. Consider utilizing a blog post format such as an interview, Q&A, tip, video blog or event review.

While your unique value may take a variety of forms — such as entertainment, instruction or information — it must be concise, well crafted and punchy. If you don’t have the writing skills, either hire someone who does, or choose other lead generation strategies to drive attention to your business.