Tag Archive: bounce rate

What’s A Bounce Rate & Why Should You Care?

girl on bouncing ball

Since your website is the hub of your online presence, you want to ensure it’s responding to the needs of your customers. One way to assess its effectiveness is by examining your website traffic. Website analytics provide real data on the volume of visitors to your site, where they’re from geographically, what content they’re looking at, how long they spend, whether they’re first-time or repeat visitors, and more. Google Analytics is a free metrics program which provides detailed and actionable information.

Today’s post will focus on bounce rate, one of the key metrics available in Google Analytics. Your website bounce rate is the percent of visitors who visited your site, looked at a single page, and clicked away within five seconds. While there are cases where such a short visit is acceptable (such as a visitor simply seeking your phone number), typically a high bounce rate is undesirable. Your goal should be to reduce it over time. (more…)

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Spend Marketing Resources Wisely: Use Google Analytics

Spend Marketing Resources Wisely: Use Google Analytics

As a business owner or manager, there are always more tasks to complete than time to do them. Wouldn’t it be great to know which marketing efforts are driving website traffic? Would you be less frustrated with posting Facebook if you knew it was sending visitors every week? Might you be more motivated to post your blog routinely if you could see a huge jump in website traffic every time you published?

Google Analytics provides a wealth of information to help you learn where to spend your marketing resources. It has a very intuitive interface which allows you to customize your data view by time period, or drill down on individual metrics to get more detailed information. (more…)

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