Since your website is the hub of your online presence, you want to ensure it’s responding to the needs of your customers. One way to assess its effectiveness is by examining your website traffic. Website analytics provide real data on the volume of visitors to your site, where they’re from geographically, what content they’re looking at, how long they spend, whether they’re first-time or repeat visitors, and more. Google Analytics is a free metrics program which provides detailed and actionable information.
Today’s post will focus on bounce rate, one of the key metrics available in Google Analytics. Your website bounce rate is the percent of visitors who visited your site, looked at a single page, and clicked away within five seconds. While there are cases where such a short visit is acceptable (such as a visitor simply seeking your phone number), typically a high bounce rate is undesirable. Your goal should be to reduce it over time. (more…)