Tag Archive: categories

3 Must-Do’s To Improve Your Blog’s Effectiveness

3 Must-Do’s To Improve Your Blog’s Effectiveness

Tidbits of WisdomAs the power of content marketing gains recognition, more businesses are turning to blogging as a key lead generation strategy. Blogging allows you to demonstrate your expertise and gain visibility by sharing in a variety of venues where your target client spends time online.

Don’t even consider blogging unless …

First things first. The most important attribute of content marketing is the quality of the content. Effective blog posts provide a unique value not offered by others. With the massive availability of content online, users demand each interaction be efficient, productive and fruitful. Resist the urge to blog about a topic if you don’t have anything new to add to the conversation … but consider whether you possess a distinctive perspective or specific knowledge that merits sharing. Consider utilizing a blog post format such as an interview, Q&A, tip, video blog or event review.

While your unique value may take a variety of forms — such as entertainment, instruction or information — it must be concise, well crafted and punchy. If you don’t have the writing skills, either hire someone who does, or choose other lead generation strategies to drive attention to your business.

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Tidbits of Wisdom: Using Categories & Tags

Tidbits of Wisdom: Using Categories & Tags

Blogging is one of the best ways to demonstrate credibility and drive targeted traffic to your website. While highly effective, this fact is hardly a secret, which is why upon conducting a search on nearly any topic, you can find a blog post or two (or twenty). So you need to do everything possible to get searchers to select your post from the sea of relevant search results – including proper use of metatags and other on-page SEO strategies(more…)

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Maintain Blog Posting Cadence: Use An Editorial Calendar (Part 2)

Editorial Calendar

Maintain Blog Posting Cadence: Use An Editorial Calendar (Part 2)

In the first post in this series, we reviewed how an editorial calendar can provide some structure around maintaining blog posting cadence. We suggested using a spread sheet to document categories, or content themes. Hopefully you found some time to do the recommended follow up: to create your own spread sheet of possible blog categories, along with ideas for blog posts within some of the categories. Now we are ready to take the next step in building our editorial calendar.

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Maintain Blog Posting Cadence: Use An Editorial Calendar

Maintain Blog Posting Cadence: Use An Editorial Calendar (Part 1)

organization system for tools

We work with businesses to increase their online visibility. While our clients often understand the importance of maintaining a posting cadence, many times they have difficulty keeping up with a publication schedule for blogs or email newsletters. When prompted during conversations, these same individuals are able to convey tremendous knowledge about their industry, including relevant news, research or legislation, and unique ways that their services meet specific needs of their customers.

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