For the most part, LinkedIn is a well-designed, easy-to-navigate platform. One area that isn’t the most nimble is the lack of integration between company pages and personal profiles. Even for page administrators, company pages on LinkedIn are essentially separate from personal pages.
Your personal connections must independently elect to follow your company page to receive your updates; driving traffic to your company page requires activity distinct from promoting your personal profile. And requesting people to follow your page — like begging for Facebook likes — is neither compelling nor productive. (more…)