Tag Archive: conversion elements

Guide Website Visitors To Your Key Conversion Goals

Guide Website Visitors To Your Key Conversion Goals

“What are your key conversion goals?”

The question, which I ask of every client, seems like a no-brainer. The initial response:  “To buy my product or services.” Of course; while we may love our work, most of us are in it (at least to some degree) to earn a living. But selling is a process, and convincing a prospective customer to purchase your services may take more than a single interaction or a direct navigation to the “buy now” button. (more…)

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Making the Most of Your Website Header

Making the Most of Your Website Header

Location, location, location. We’ve all heard the expression regarding real estate, but how does it apply to your website?

Since most visitors scan (rather than read) website content, a clean, uncluttered design helps direct their attention to well-placed information and images. First, identify your key conversion elements. Then capitalize on the natural Z-pattern of a visitor’s eye path by including those elements on your header to create interest, interaction and engagement. (more…)

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