Tag Archive: credibility

Tips To Create A Top-Notch "About" Page

Tips to Create A Top-Notch “About” Page

Do you feel awkward or self-conscious about your website’s About page? Understandable — it can be difficult to sell yourself. But the About page is among the most often viewed website pages, and a robust and well-articulated page conveys credibility. Think of your About page as part resume, part scrapbook with a bit of personality thrown in for interest. Make it verbally informative and visually interesting. Here are a few tips to get you started on a top-notch About page: (more…)

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9 Easy Ways to Establish Credibility Through Your Website

9 Easy Ways to Establish Credibility Through Your Website

“Just Google it.”

It’s a common reaction when we need to purchase an item, get information or learn about a topic. And so we search (on Google or another browser), and miraculously we are presented with pages of links to information. Some of the links, we know, are paid advertising. Some of us choose those links with the mindset that if a company has sufficient resources to pay for advertising, they must be reasonably credible. Others skip past the sponsored links directly to the organic (or unpaid) listings. We scan the website urls, the brief snippet of text that’s provided (more in a future blog post about this metatag) and click to a website. What we find there will determine whether we explore or click back to the search engine results pages. (more…)

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