Two recent articles in Internet Retailer Magazine highlight just how far online shopping has come in the US. With growth of almost 15% in 2015 for the sixth year in a row, our “new normal” shopping excursion is a virtual experience. Incredibly, when excluding items not typically bought online — like fuel and automobiles — eCommerce in 2015 accounted for all of retail sales growth and then some, according to Stefany Zaroban, Internet Retailer’s Associate Director of Research.
It wasn’t long ago that purchasing online meant trading price for convenience. Online shoppers were willing to pay a pricing premium — plus shipping — for the ability to shop 24/7. Those days are waning. (more…)