Tag Archive: email marketing

Mobile-Responsive Email: Tidbits Of Wisdom

Tidbits of WisdomFast and furious. Our world is technology-obsessed, on-the-move, and bordering on fanatical about staying connected. In the early days, when mobile devices were a novelty, we had more tolerance for poor user experiences like dropped calls and sites that were difficult to navigate. As we acclimate to each new technology and spend ever-increasing amounts of time on mobile devices, expectations are rising.

Are your emails easy to consume?

In a recent article, we discussed the usability issues related to websites not optimized for mobile:

While we may be accustomed — or resigned to — scrolling and pinching to magnify tiny text on a mobile device, it’s not an ideal user experience. A mobile responsive website adapts the page layout to present the information in a format appropriate for the device.

Similar to the shifts in search algorithms to reward mobile-friendly websites, the recipients of our emails can decide whether to bother with an email that is not mobile-friendly. (more…)

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Making Your Vision A Reality Next Year

Vision for 2017As the year’s end approaches, we like to reflect back, focusing on successes and noting those pesky “opportunities” for doing better in the new year. While there’s not always enduring discipline around personal resolutions, from a business perspective we engage in intentional reflection. Similar to applying marketing intelligence to inform future marketing efforts, intentional reflection uses the wisdom gained from honest assessment of past activities to make purposeful changes. It isn’t easy to slow down and assess while running a business, but we encourage you to make time for some intentional reflection before turning the calendar to the new year. (more…)

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3 Ways To Feed Your Audience Their Preferred Fare

“Who gets too much email?”

I asked that question recently when presenting to a group. Not surprisingly, nearly every hand in the room shot up into the air. Participants broke into impassioned dialogue about overflowing in-boxes, spammers and email rules. Once I regained control, I spent the next 15 minutes talking about the effectiveness of email marketing to cultivate prospects.

Wait, what? (more…)

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3 Ways To Break Through Information Overload

3 Ways To Break Through Information Overload

The investors on TV’s Shark Tank often balk at investing in entrepreneurs who present a single product, noting they are not ready for investors with the words, “It’s a product, not a company.” While many businesses – those seeking investors as well as self-funded businesses – start with a single product or service, a common goal is to expand to a broader set of offerings. (more…)

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One Missing Step To Email Marketing Success

One Missing Step To Email Marketing Success

Email opensWhat would you say if I told you that you could increase your email open rates by 50% without a lot of additional effort?

If you’re using email marketing as one of your lead generation techniques, you’ve probably invested resources on your platform of choice, such as Mail Chimp, HubSpot or Constant Contact. Whether you are disciplined about maintaining a regular cadence or struggle to publish occasionally, you probably (hopefully) follow a predictable series of steps in creating your marketing email: (more…)

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