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empathy

Power of an emotional response

The Power Of An Emotional Response

By Content, Marketing Strategy 8 Comments

Emotion is a powerful motivator. Consider the iconic SuperBowl ad where the Budweiser Clysdale races through city streets to reunite with the trainer who raised him. The ad touches the hearts of even the most stoic among us, even though it never mentions any product attributes.

Can you imagine if your client interactions were even half that intense? 

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