Tag Archive: engagement

Is Your Website A Map Or A Maze?

Clear path

Let’s face it: When considering buying products or services from your business, most potential clients will start with a review of your website. That experience can lead the visitor to gain confidence and interest in your business, or to click away and search for competitors.

As the centerpiece of your online presence, your website experience must guide your visitor, demonstrating that your business offers value and is credible and trustworthy.

Stop talking and listen

When meeting a potential client in person, we use many strategies to convey our expertise, integrity and skills. Beyond good eye contact and a firm handshake, we attentively listen for clues to how our offerings match with the needs of a potential customer. We ask questions to learn about challenges, frustrations and pain points which provide an opportunity to help. This emotional connection naturally leads the conversation to how we can help solve their challenges. The prospect gains confidence that we not only understand their problem, but also that we can offer informed guidance to fix it. (more…)

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How To Be Sure Your Facebook Fans See Your Posts In Their News Feed

How To Be Sure Your Facebook Fans See Your Posts In Their News Feed

Effective Facebook marketing involves getting engagement from your fans. More than just liking your page, you want fans to comment and share your posts. But how can they engage if they don’t even see your posts? A couple of months back, Facebook changed their algorithm — yet again — resulting in posts not appearing in the news feeds of many fans who had previously “liked” the page. (more…)

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Tips for Using Facebook Strategically

Tips for Using Facebook Strategically

While some Facebook pages are quite active, with lots of dialogue and good interaction, expectations for Facebook business pages frequently don’t match reality. So how do you get more engagement on your Facebook business page? (more…)

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