Tag Archive: events

Extend Your Reach Online – Presentation & Networking Event

online presenceIf you truly want to grow your business, it’s time to face reality.

Reading-North Reading Chamber of Commerce logoWhat’s the initial impression of visitors when landing on your website? Are they able to accomplish what they came to your site for — quickly?Is the content user-focused or internal jargon?

Do you depend on visitors stumbling onto your site — or worse, worry that if prospective clients do find your website, they’ll just click away because it’s not very compelling?

Join me for an evening of informal networking and learning, sponsored by the Reading-North Reading Chamber of Commerce. I will be presenting tips to help you optimize your online presence, improve your authority and expand your reach.

Extending Your Reach Online

Thursday, May 19, 2016

5:30 pm – 7:30 pm (presentation will begin around 6:00 pm)

The RESIDENCE At Pearl Street, in the library
75 Pearl St, Reading, MA

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The Long Tail Of Event Promotion

long tail

Capturing the long tail

In the field of search engine optimization, the long tail refers to optimizing website content for a very specific search phrase, such as insulating light filtering honeycomb shades.

The idea behind this practice is that while the pool of interested prospects may be smaller, the conversion rate is substantially higher.

And while there’s a plethora of content on the web, (sadly) much of it isn’t all that helpful or illuminating. Truly informative, concise and unique content attracts and retains website visitors because of its value to readers. (more…)


Back to School: Autumn Marketing Workshops

Back to School: Autumn Workshops

The crisp mornings and shorter days offer a clear signal that sadly, summer is ebbing and fall will soon be upon us. While the autumn theme of “back to school” resonates for children and parents, the mood is similar for businesses — back to a more structured schedule including travel, training, formal networking and educational opportunities.

With two-thirds of the calendar year behind us, time is running out to positively impact your 2014 results. If you’re not making the most of marketing opportunities, you’re not capturing the customers and the revenues that you could be.

We’re offering several workshops this fall to help you ramp up your marketing effectiveness. (more…)


Event Review: Boston User Experience (UXPA) Annual Conference

Event Review: Boston User Experience (UXPA) Annual Conference

UXPALast week I attended the annual conference for the Boston Chapter of the User Experience Professionals Association (UXPA). The conference offers members an opportunity to learn about new techniques, tools and research, as well as a venue to converse with other user experience professionals. The schedule provided a wide variety of sessions to choose from, targeted to the interests of user experience consultants, graphic designers, developers, app designers, user experience researchers, specialists in user interface design and product managers.


Conquering LinkedIn: A Hands-On Workshop

Conquering LinkedIn: A Hands-On Workshop

Whether you love it or hate it, professional networking is an important element of your business-building arsenal. And LinkedIn is the perfect platform to increase your credibility and enhance your visibility, both among people you’ve met and within your business niche. It’s a great tool to help your sales team, customer service reps or other support staff grow visibility for your business. Are you using LinkedIn strategically?  (more…)