Without question, overwhelmed is the word most often used by new clients when discussing social media marketing. Crafting creative content, managing functionality changes and maintaining cadence is hard enough on a single platform (never mind on three or four).
My response — in fact, my mantra for social media — is to start small, with a strong and credible presence on a single platform where your target audience spends their time. Once you’re in the groove, layer in creative sharing strategies and additional platforms as outposts. Your original content can be modified to fit other platforms and repurposed.
To encourage you not to abandon the social ship before you’ve even boarded, we’re offering these social media case studies which illustrate how you can catch the wind with social media. (more…)