Tag Archive: Google Analytics

Do Your Website Visitors Hate Your Content?

feeding content

Is your website content attracting visitors or repelling them?


 A client considering a website redesign requested I review the effectiveness of their current site. Developed by a web hosting company that specializes in the client’s niche, the site was built from a template which included industry-relevant copy, with designated fields to “personalize” the site.

In fact, the resulting site was impersonal, perfunctory and no more engaging than a Yellow Pages listing. The user experience was inefficient and cumbersome, and the images (obviously stock photos) neither reinforced the copy nor enhanced the client’s credibility. The client and I were in agreement that the website wasn’t particularly compelling or effective. (more…)


What’s A Bounce Rate & Why Should You Care?

girl on bouncing ball

Since your website is the hub of your online presence, you want to ensure it’s responding to the needs of your customers. One way to assess its effectiveness is by examining your website traffic. Website analytics provide real data on the volume of visitors to your site, where they’re from geographically, what content they’re looking at, how long they spend, whether they’re first-time or repeat visitors, and more. Google Analytics is a free metrics program which provides detailed and actionable information.

Today’s post will focus on bounce rate, one of the key metrics available in Google Analytics. Your website bounce rate is the percent of visitors who visited your site, looked at a single page, and clicked away within five seconds. While there are cases where such a short visit is acceptable (such as a visitor simply seeking your phone number), typically a high bounce rate is undesirable. Your goal should be to reduce it over time. (more…)


Tidbits of Wisdom: Google Analytics Content Insights

Tidbit of Wisdom

Today’s post is another in our “Tidbits of Wisdom” series. These posts offer knowledge and guidance in consumable, bite-size portions, enabling you to read, process, understand and actualize the learning without taking a lot of time out of your schedule.

We’ve written before about Google Analytics. Installed in the back end of your website, it provides a wealth of information about who’s visiting your site, where they are from , which content they’re looking at, how long they spend, whether it’s their first visit, and much more.  It’s a goldmine of information and marketing insights; if you don’t have it on your site yet, make it a priority. (Hubspot offers step-by-step instructions with screen shots. (more…)


Tidbits of Wisdom: Google Analytics Referral Sources

Tidbit of wisdom

Tidbits of Wisdom: Google Analytics Referral Sources

Today’s post is our first in a new feature called “Tidbits of Wisdom.” We understand that business owners are overwhelmed, to say the least. Growing your business while working in it is a challenge and it can be difficult to see the big picture. Days, weeks, even months can pass while you take care of this one customer, this one program, this one deal. In The E-Myth, small business expert Michael Gerber discusses the need to shift your focus from being the best technician to taking deliberate steps to build processes which grow your business from a more strategic perspective.

We’re not offering a downloadable book or 20 sites to research here. The idea of Tidbits of Wisdom is to offer advice in micro-sized chunks — consumable morsels of knowledge that you can implement immediately, to improve your marketing effectiveness and help move your business forward strategically. (more…)