Tag Archive: how-to

How to Adhere to Your Priorities: Productivity Tips

squirrel

Look — a squirrel!

While we may laugh about losing our focus and flitting from one task to another, it’s no joke.

When asked how they are able to resist distraction and adhere to their top priorities, productivity experts offer a variety of tools and tips. From whiteboards to timer apps, daily to-do lists to customer relationship management software, their common thread is to narrow your attention to maintain focus on the items of most importance to you and your business.

Make a daily list

Sales training expert Brian Tracy advises that it’s critical to plan before plunging in. With our digital age offering ever-present stimuli from myriad directions, maintaining focus on your priorities requires discipline. Use visual support to redirect your attention from these possibly worthy, but non-priority lures, to items of greatest importance to your business. Tracy says,

… every minute spent in planning saves ten minutes in execution. Make a list before you start to ensure that when you do begin work, you will stay focused on that activity that can have the greatest possible consequences for yourself and your business.

The list can take whatever form you wish – a note in your smartphone, a sticky note (paper or virtual) on your computer desktop, a calendar appointment, or (my tried-and-true) — a daily list prioritized by importance with colored Sharpies. (more…)

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Are You Having a Facebook Identity Crisis?

Confused identity crisis

Did I just comment as myself or my business page?

Mistakes happen. Whether you stress over them or take them in stride, it’s important to avoid repeating the error. If you’re a page admin for a business Facebook page, chances are you’ve liked, commented or shared a post as your Page when you intended to do so as yourself. Or perhaps you meant your Page to share an update from another business page, but somehow the share defaulted to your personal account. The process can be pretty convoluted — and frustrating.

If Facebook has proven a successful channel for your business, don’t count it out just because it’s complicated. As a page admin on a Facebook account, always double-check to confirm whether you’re posting as yourself or your Page. Here’s how:  (more…)

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Polluted Analytics No More – Goodbye Spam Referrals

Fitbit with extra stepsDo you track your daily activity using a FitBit or similar device? If so, there may be times when outlier activities — like a wobbling grocery cart — are counted as steps. You may have wondered about the extra activity, or perhaps you are guiltily aware while treating yourself to an extra dessert (since you did all those steps!). Obviously, the steps aren’t valid and the inflated stats may actually be causing you to eat more.

The same principle can apply to your website visits, where there may also be extra steps which you didn’t earn. Monitoring your analytics is key to measuring the effectiveness of your marketing efforts. But a cursory glance at the top-level stats (like the 16,432 steps) isn’t enough. (more…)

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The Good, The Bad and the Ugly of LinkedIn Endorsements

The Good, The Bad and the Ugly of LinkedIn Endorsements

good bad ugly apples

The good, the bad and the ugly

As evidenced by our fairly sizable inventory of past posts about LinkedIn, we’re big believers. While not every aspect is perfect, for the most part it’s a valuable, robust platform for increasing credibility and visibility through networking. Today’s post addresses LinkedIn endorsements. Not to be confused with recommendations, endorsements are an easy way for those in your network to acknowledge a skill you may have.

Maybe too easy. (more…)

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How To Request A LinkedIn Recommendation

How To Request a LinkedIn Recommendation

Tidbits of WisdomSo you’ve taken the plunge and created a profile on LinkedIn. Good for you! (In no time, you’ll be wondering why you waited so long.) Hopefully as part of the process to create your profile, you uploaded a good photo and crafted succinct, keyword-rich descriptions of your expertise, roles and experience. All elements of your profile contribute to convey authority and trust.

But without recommendations, your LinkedIn profile doesn’t have the credibility it could. (more…)

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