Tag Archive: keywords

Is Your Blog A Bedtime Story?

Is your blog hibernating? Or are your readers?

Many people launch a blog without considering the commitment. Maybe you wrote a maiden perfunctory post or two when you launched your website. Or you publish something unremarkable occasionally just to assuage your guilt. Perhaps (please, no) you have a single post on your website which smartly states (being cheeky here) “Blog coming soon!”

Whatever the state of your blog’s hibernation, it’s not good. While you understand that consistent blogging is a great way to build authority, demonstrate your knowledge and drive traffic, you’re not inspired. Conceptually, you get it. The actual writing — you’re just not feeling the passion.

Chances are, your readers aren’t inspired either. Creating compelling content is a skill, and like fine carpentry, accounting or ballroom dancing, not everyone has a natural aptitude or affinity for it. The answer isn’t to push through and publish dull content; it’s to drill down on a way to connect with your target audience. (more…)

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What’s In A (Domain) Name?

Hello my name isThere was a time when establishing a domain name for your business as easy as adding “dot com” to your business name. Nowadays, most business names are decided only after an extensive online search to find an attractive and available domain. Selecting your domain name — or website address — takes time, consideration and a fair amount of dogged research.

So if you’re starting a new venture, business or brand, and you need a new domain name, what factors should you consider? (more…)

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3 Ways To Break Through Information Overload

3 Ways To Break Through Information Overload

The investors on TV’s Shark Tank often balk at investing in entrepreneurs who present a single product, noting they are not ready for investors with the words, “It’s a product, not a company.” While many businesses – those seeking investors as well as self-funded businesses – start with a single product or service, a common goal is to expand to a broader set of offerings. (more…)

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Spend Marketing Resources Wisely: Use Google Analytics

measure effectiveness

Spend Marketing Resources Wisely: Use Google Analytics

As a business owner or manager, there are always more tasks to complete than time to do them. Wouldn’t it be great to know which marketing efforts are driving website traffic? Would you be less frustrated with posting Facebook if you knew it was sending visitors every week? Might you be more motivated to post your blog routinely if you could see a huge jump in website traffic every time you published?

Google Analytics provides a wealth of information to help you learn where to spend your marketing resources. It has a very intuitive interface which allows you to customize your data view by time period, or drill down on individual metrics to get more detailed information. (more…)

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