Back to School: Autumn Workshops The crisp mornings and shorter days offer a clear signal that sadly, summer is ebbing and fall will soon be upon us. While the autumn theme of "back to school" resonates for children and parents, the mood is similar for businesses -- back to a more structured schedule including travel,…
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LinkedIn Activity Feed Is Back Ask and you shall receive (sometimes, anyway). Technology changes can be frustrating. As we've integrated social platforms into the routine of our lives, updates and enhancements can feel very uncomfortable, slowing our efficiency and momentum. When an enhancement provides us with more value, we recognize the need for change and…
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“I already have a personal profile on LinkedIn that I hardly use. Why do I need a company profile?” Well, for starters, in order to maximize the impact of social media, you need to use it strategically, to connect and engage with contacts, influencers, potential customers and affiliates. Use your personal LinkedIn profile to engage…
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Maximizing LinkedIn Effectiveness: Not A One-Time Activity In preparing for a workshop I'll be delivering this week on Conquering LinkedIn, I looked back at some website and social media metrics to see which of our blog and social media posts garnered the most views and engagement. Interestingly, one of the top posts was one I thought was a…
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Conquering LinkedIn: A Hands-On Workshop Whether you love it or hate it, professional networking is an important element of your business-building arsenal. And LinkedIn is the perfect platform to increase your credibility and enhance your visibility, both among people you've met and within your business niche. It's a great tool to help your sales team,…
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