This time of year, when you hear about rankings, they aren't the ones relating to search engine listings. In March, rankings are about brackets and pump-fakes and second chance points ... and some really good live television if you are a basketball fan. Yes, March Madness is upon us, and it seems there are more similarities…
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Marathoners don’t successfully complete a 26 mile race with a fitness plan of two mile jogs around the neighborhood. They train with consistent and deliberate efforts, increasing their distance over time to lead to the desired end-result.
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The speed and complexity of changes in the technology marketing space is indeed overwhelming. Just when you get comfortable with a routine, the rules change or there's some new hot platform that is delivering better results. With free trials and little commitment required to get started, it seems there is little risk to taking the…
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Gone are the days of paper in-boxes that actually get emptied on a daily basis. Today our email messages join a sea of others competing for the attention of readers. Humanize your brand so that yours is the email that gets read while its neighbors get deleted. Respect your audience; customize your email marketing to…
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Where did the time go? When engaging in social media, it's so easy to get sidetracked. With all good intentions, you sign in to a platform with a specific game plan and 30 minutes later you're deep into posts that (while they may be informative and interesting) have little relevance to your original goal. Strong…
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