Let’s do some show and tell. Do an online search for a topic that’s covered on your website. Not your company name, but rather, a product or service that you offer, or something you’ve blogged about.
Do your website pages or blog posts appear on the search results pages? If yes (so far, so good!), how does the listing look to you? Is it a weirdly cryptic sentence fragment? The first few words of a blog article? Or (fingers crossed) a clear, articulate and compelling call to action?