The speed and complexity of changes in the technology marketing space is indeed overwhelming. Just when you get comfortable with a routine, the rules change or there’s some new hot platform that is delivering better results. With free trials and little commitment required to get started, it seems there is little risk to taking the plunge. Being open to new approaches can help you to reach new prospects, but remember to keep your goal (such as event registration, eBook downloads, contact us messages, etc.) in mind and measure your success.
When working with clients to drive traffic and increase visibility, we utilize a variety of strategies to reach each audience where they spend time. We build bridges between the client website and outposts such as social media sites, content hosting platforms and online communities. The bridges are used as the vehicle to reach the audience; the website is the centerpiece of the client’s online presence.
Regardless of whether your most effective marketing strategy is email marketing, a specific social network, one-on-one event showcasing or something else, all marketing should point toward your website. Why? Read on. (more…)