Rather than deleting outdated website pages -- such as services you no longer offer or bio pages for ex-employees -- use a redirect instead. A redirect automatically points the user to a different page.
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Content creation is not an easy task. Crafting a well-honed, balanced and informed blog post or article takes time, care and frankly, a lot of editing. As explained in our post about creating compelling content, concise copy is more effective and respectful of your audience, but more difficult to write. Credible and original content is…
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Effective use of metatags can help improve your placement in search results and attract searchers to click through to your website. Perhaps you're familiar with the term, but do you know all the gritty details of how to optimize metatags? Download our free eBook for the answers to these questions and more. What are metatags?What…
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The art of search engine optimization (SEO) is complex and ever-changing. A strong dose of discipline and ongoing perseverance are needed to keep (or get) your site well-placed in the organic search results pages. Myriad factors contribute to successful SEO; among them demonstrated credibility and original, keyword-rich, user-focused content. SEO strategies include both on-page search engine optimization…
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Let's do some show and tell. Do an online search for a topic that's covered on your website. Not your company name, but rather, a product or service that you offer, or something you've blogged about. Do your website pages or blog posts appear on the search results pages? If yes (so far, so good!),…
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