Tag Archive: repurpose

Create Once And Leverage: 3 Ways To Repurpose Your Content

repurposed contentCreating fresh and compelling content week after week, month after month, year after year can be a challenge, to say the least. An editorial calendar can facilitate the creative process by offering a structure which helps to maintain cadence. Content themes and topics are identified in advance, providing a jump-start to the writing process.

Still, it can take hours to craft an effective blog post, and how many people really see it? Well, that depends. By repurposing your content, you can create once and leverage, dramatically increasing the visibility of each article. Content marketing allows you to expand the reach of each content element while saving you time and resources.

Frequently Asked QuestionsFrom website to blog … or blog to website? 

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Repurpose Content: Create, Socialize & Repeat

Repurpose Content: Create, Socialize & Repeat

repurposingContent marketing is an exceptional way to demonstrate your authority and expertise. With a seemingly endless variety of platforms available, it may seem that you need to spend an extraordinary amount of time creating content to share. Most people don’t have the bandwidth to constantly create new content for each platform — nor is it necessary. (more…)

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Your Favorite Posts of 2012: Content, User Experience, LinkedIn

Your Favorite Posts of 2012: Content, User Experience, LinkedIn

We love year-end summaries. In our constantly changing world of new apps, platforms and technologies, year-end summaries provide a great opportunity to dig out from the details and get the big picture of the significant developments over the past year.

In our blog posts during 2012, we covered a variety of topics in these general areas: (more…)

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The Power of Repurposing Content

The Power of Repurposing Content

You want to improve your visibility online.  Good.  But you don’t feel that you have the time or commitment to maintain a blog.  

“I can hardly manage my monthly email newsletter; no way can I keep up with a blog!”

“I just don’t have that much to say … and I’m already posting on Facebook daily.”

“I’m in video – why write a blog when I want clients to use video to communicate?”

If any of the above concerns resonates with you, you are in a great place. With very little effort you can repurpose the communications you’re already managing into blog posts.  Part of the reason blog posts are growing in popularity is their brevity – content that is insightful, useful or engaging (or hopefully all three) and can be consumed in a couple of minutes. (more…)

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