Are Metatags Still Relevant for SEO?
Getting on page 1 of search results is the goal of most businesses, but it’s not a simple effort. The art of search engine optimization (SEO) involves many factors in a continually evolving mix. From inbound links to metatags, site traffic to authority, social engagement to keyword-rich content, the list is extensive.
The goal for search engines is to offer up the most relevant information to match the needs of a user conducting an online search. To meet their goal, search engines utilize algorithms to determine which sites appear on search engine results pages (SERPs). The search engine algorithms are constantly being tweaked, weighting one factor or another more significantly, in a quest to deliver the most relevant results for users. (Last fall’s Hummingbird update was a significant algorithm change which affected the search engine placement of a great number of sites.) (more…)