Google has changed the rules again. Not a search algorithm change this time, but rather a shift in the display of results for local searches. Prior to the recent change, a general search such as “hardware stores haverhill ma” would return a display of seven results. Each of the top results (known in the SEO industry as the “7 pack) included the business URL, address and phone, Google reviews and a pin on a Google map.
3 is the new 7
The new results from a local Google search now feature three listings (referred to as the “3 pack” by SEO specialists). These more streamlined results include the business name, reviews summary, and the time the business will open or close. (more…)