Tag Archive: social media

Frequently Asked Questions

What is search engine optimization?

Search engine optimization (SEO) is a collection of actions intended to attract the attention of search engines in order to rank (appear) in the search results pages. Search engines use complex, multi-faceted algorithms to determine which sites (and which pages) appear in organic (unpaid) search results. SEO is not a quick effort or a one-time activity, but rather is an ongoing process to grow visibility online, and it includes both on-page (website) and off-page (outreach) activities. Learn more in our blog articles about search engine optimization.

What should I blog about?

Blog about topics that are likely to be of interest to your potential clients, partners and industry peers. Consider timely or seasonal topics as well as news or events. Share case studies that illustrate your offerings and resonate with potential customers. Offer useful, informative or entertaining content that is not readily available on other sites, and don’t be afraid to offer a viewpoint. Your website analytics content section provides also insights to the subject matter your visitors are interested in. This post may help generating blog ideas.

What is a mobile responsive website?

A mobile responsive website adjusts the information on a web page to accommodate the device it’s being viewed on. For example, a website page that has four columns of copy and rotating header images may display the text on a tablet with two columns and two rows. On a phone, the rotating header images may display stacked rather than rotating. In many cases, a tablet or mobile website version omits some of the content on the full desktop site. Sites that are not mobile-responsive require scrolling and zooming to magnify tiny text and are penalized by search engines. Learn more about mobile responsive websites and emails.

Should I create a Facebook page for my business? 

Social media offers a powerful medium to share your expertise and increase your visibility. The platforms you select should be based on your industry, target clients and partners. Consider the demographics of your customer and where he or she spends time online; Facebook, Instagram, LinkedIn, Twitter and Pinterest all cater to different audiences. Your customer may love Pinterest but prefer to receive business information on LinkedIn – or via email. Regardless of which social platforms you use for your business, it’s important to maintain a regular cadence, pay it forward and engage with others — social media is social.

How long should my blog posts be?

If you Google this question you’ll get pages and pages of results with widely varying opinions. Written posts should be somewhere between 250 and 2500 words. While longer posts may help your placement in search results, many readers abandon before completing an article. In recognition of today’s time-starved typical reader, I target 500-700 words per written post. However, some posts may be shorter or longer. Rather than focusing on length, craft concise, well-disciplined and honed content that informs, assists or entertains readers. Blog articles don’t have to be just the written word, either — be creative.

How do I sell my products online?

When starting out, many sellers rely on marketplace platforms like Etsy or Amazon Marketplace to sell their products. With the infrastructure in place, these platforms have already integrated the many necessary elements, including a shopping cart engine, secure credit card processing, storefront templates, shipping options and search filters. If you’re selling services or a limited number of products, a simple PayPal purchasing option on your website may be sufficient. To launch an online store, first secure sufficient inventory and arrange for order fulfillment. Then you’ll select a shopping cart engine and build out your online store with robust product images and descriptions, pricing, shipping and policies … following eCommerce best practices.

How do I build my website?

While there are many free platforms for website creation, there are innumerable benefits to hiring a professional website developer to create your website. For starters, your website is the online face of your business, and you want it to create the best possible impression. Generally, free DIY templates are limited in both design and functionality. Rely on the experience of those who have been there before and let the experts guide you. Most sites are built on content management systems such as WordPress, which enable you to edit your website as your business grows, so you’ll have your hands in the muck aplenty. If you’re still determined to create your own website, read our post about DIY websites first.



Hashtag Refresher

hashtags and tapas

The application of hashtags in each platform is as varied as a dinner of tapas small plates.

The hashtag emerged as a method to sort through innumerable volumes of social media posts. Initially used by Twitter, hashtags helped users to classify or categorize tweets around specific topics, making relevant content discoverable by others. Searching on a hashtag like #BestTapasBoston would produce a set of tweets relating to restaurants serving tapas (small plates). Hashtags can be used as a way to search for and connect with others who share a common interest.

With the growth in social media adoption, use of hashtags expanded to other platforms, including Instagram, Facebook, Google+ and Pinterest. But while their use has spread, the application of hashtags in each platform is as varied as a meal of tapas plates. While you may choose to participate on several social platforms for your business, it’s important to cater both the style of the posts and the use of hashtags to each platform.  (more…)


Lost on LinkedIn? Tips to Navigate The Redesign

Sigh. Just when you were getting into a regular routine schmoozing with your network on LinkedIn … Poof! Everything changed. Yep, another redesign — this one intended to more “easily surface ideas, drive conversations … be more productive and stay connected,” according to LinkedIn. The new experience is being rolled out gradually with some features and functionality not yet widely available.

Change is hard

We all have too much to do and too little time … so adapting to user experience changes — even if they are ultimately positive — can be irritating. So to save you some frustration (and a few precious minutes), we’re offering guidance on how to accomplish some key items in the new LinkedIn experience. (more…)


Sponsored Social Media: The Importance of Transparency

pinky-swear - be transparent

Pinky-swear … Be transparent when using ambassadors or other influencers

Gone are the days when a monthly magazine ad was enough to keep your business growing. An ever-increasing array of creative marketing strategies is needed to breaking through today’s social media clutter. Quality content that captivates, informs or amuses is step one. Consistent, intentional posting and authentic engagement — step two.

Depending on your industry and target client, you might also consider additional steps  (more…)