Tag Archive: usability

A Usability Checklist – Refreshed & Updated

Create a clear path to conversion goals

7/11/16: This post was originally published in October 2012 and has been revamped and updated for relevance and timeliness.

From home design colors to fashion trends, hottest apps to coolest vacation spots, today’s pace of change is extraordinary. It seems that technology evolves as we sleep, presenting new opportunities and challenges with each new day. Staying abreast of changes in search algorithms, software updates and social platforms can be dizzying even for the most tech-savvy among us.

If I told you once, I told you 7 times …

With a significant shift in online usage to mobile devices, you may be tempted to focus your attention exclusively on mobile strategies. Don’t neglect your desktop. (more…)

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A Stellar eCommerce Experience Is Essential

goldfish in cart - e-commerce concept

eCommerce - buy now 2-22-16Are you still hesitant about selling online? The train is out of the station and it’s time to get aboard.

Two recent articles in Internet Retailer Magazine highlight just how far online shopping has come in the US. With growth of almost 15% in 2015 for the sixth year in a row, our “new normal” shopping excursion is a virtual experience. Incredibly, when excluding items not typically bought online — like fuel and automobiles — eCommerce in 2015 accounted for all of retail sales growth and then some, according to Stefany Zaroban, Internet Retailer’s Associate Director of Research.

Price parity

It wasn’t long ago that purchasing online meant trading price for convenience. Online shoppers were willing to pay a pricing premium —  plus shipping — for the ability to shop 24/7. Those days are waning. (more…)

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Event Review: Boston User Experience (UXPA) Annual Conference

Event Review: Boston User Experience (UXPA) Annual Conference

UXPALast week I attended the annual conference for the Boston Chapter of the User Experience Professionals Association (UXPA). The conference offers members an opportunity to learn about new techniques, tools and research, as well as a venue to converse with other user experience professionals. The schedule provided a wide variety of sessions to choose from, targeted to the interests of user experience consultants, graphic designers, developers, app designers, user experience researchers, specialists in user interface design and product managers.
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Creating An Immediate Impact Online

Creating An Immediate Impact Online

Impact checklistAs the new year approaches we’re encouraged to reflect on strategies for self-improvement, doing more good, having a positive outlook or creating a better impression. As business owners, we should be considering the same opportunities for our companies. Consider whether you are capitalizing on each of your business assets — including your website, email, and social profiles — to create a strong and immediate brand impact. (more…)

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A Usability Checklist

A Usability Checklist

Create a clear path to conversion goalsFrom home design colors to fashion trends, hottest apps to coolest vacation spots, today’s pace of change is extraordinary. It seems that technology evolves as we sleep, presenting new opportunities and challenges with each new day. Staying abreast of changes in search algorithms, software updates and social platforms can be dizzying even for the most tech-savvy among us.

If I told you once, I told you 7 times …

With a significant shift in online usage to mobile devices, you may be tempted to focus your attention exclusively on mobile strategies. Don’t neglect your desktop.

Remember that marketing statistic about the need to be exposed to a message seven times, to make it stick?

While a recent report from ComScore notes that 65% of time spent online takes place via a mobile device, the desktop — cited as a “secondary touch point” in many cases – may be where the conversion happens.  

The user experience — on a phone, tablet, desktop or app — is key to keeping visitors on your site to drive toward those conversions. Usability is the practice of making the experience of transacting with your business or product simple and intuitive for users. Good usability enables users to focus on the task they wish to accomplish, rather than the tools needed to get it done. In addition to your site’s navigation and design, your content, fonts and colors are all relevant factors to consider. Compare this checklist to your own website to assess the user experience of your site.

(more…)

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