Tag Archive: user experience

A Usability Checklist – Refreshed & Updated

Create a clear path to conversion goals7/11/16: This post was originally published in October 2012 and has been revamped and updated for relevance and timeliness.

From home design colors to fashion trends, hottest apps to coolest vacation spots, today’s pace of change is extraordinary. It seems that technology evolves as we sleep, presenting new opportunities and challenges with each new day. Staying abreast of changes in search algorithms, software updates and social platforms can be dizzying even for the most tech-savvy among us.

If I told you once, I told you 7 times …

With a significant shift in online usage to mobile devices, you may be tempted to focus your attention exclusively on mobile strategies. Don’t neglect your desktop. (more…)

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Tidbits of Wisdom: Using Categories & Tags

Tidbits of Wisdom: Using Categories & Tags

Blogging is one of the best ways to demonstrate credibility and drive targeted traffic to your website. While highly effective, this fact is hardly a secret, which is why upon conducting a search on nearly any topic, you can find a blog post or two (or twenty). So you need to do everything possible to get searchers to select your post from the sea of relevant search results – including proper use of metatags and other on-page SEO strategies(more…)

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Event Review: Boston User Experience (UXPA) Annual Conference

Event Review: Boston User Experience (UXPA) Annual Conference

UXPALast week I attended the annual conference for the Boston Chapter of the User Experience Professionals Association (UXPA). The conference offers members an opportunity to learn about new techniques, tools and research, as well as a venue to converse with other user experience professionals. The schedule provided a wide variety of sessions to choose from, targeted to the interests of user experience consultants, graphic designers, developers, app designers, user experience researchers, specialists in user interface design and product managers.
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Raising the Effectiveness Bar

Raising the Effectiveness Bar

New yearAs we turn the page on the current year, we need to look back and forward at the same time: back to understand which tactics have been most effective in the past year, and forward to raise the bar on creative ways to leverage what we’ve learned to achieve even greater results in the new year.  (more…)

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Creating An Immediate Impact Online

Creating An Immediate Impact Online

Impact checklistAs the new year approaches we’re encouraged to reflect on strategies for self-improvement, doing more good, having a positive outlook or creating a better impression. As business owners, we should be considering the same opportunities for our companies. Consider whether you are capitalizing on each of your business assets — including your website, email, and social profiles — to create a strong and immediate brand impact. (more…)

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