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Spend Marketing Resources Wisely: Use Google Analytics

By June 27, 2012June 25th, 20184 Comments

As a business owner or manager, there are always more tasks to complete than time to do them. Wouldn’t it be great to know which marketing efforts are driving website traffic? Would you be less frustrated with posting Facebook if you knew it was sending visitors every week? Might you be more motivated to post your blog routinely if you could see a huge jump in website traffic every time you published?

Google Analytics provides a wealth of information to help you learn where to spend your marketing resources. It has a very intuitive interface which allows you to customize your data view by time period, or drill down on individual metrics to get more detailed information.

This post has been updated for timeliness and relevance; see the refreshed post

 

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4 Comments

  • Stacy says:

    This is a very informative article. I had no idea that I could get that kind of information. In particular, knowing what keywords customers would use to find my site is very intriguing. And also knowing which towns my visitors come from. Thank you.

    • Online Amplify says:

      Thanks, Stacy. Yes, Google Analytics has a wealth of information that can help a business owner or marketing director make more informed decisions about how to spend marketing dollars. Feel free to contact me if you’d like a 1:1 tutorial.

  • Mary Lou Andre says:

    Excellent overview. Thank you!

    • Online Amplify says:

      Thanks Mary Lou. Glad you found it useful. Stay tuned for additional posts about Google Analytics in the future.

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