Your website is the primary online face of your business. As such, you want it to be compelling, to effectively convey your brand voice, and to offer an efficient and useful experience for your visitors. At the same time, you have certain goals for your business, and your website should naturally guide the visitor toward accomplishment of those key conversion goals.
A few years back, the most common phrasing to lead visitors to additional website content was the phrase “click here.” While it’s descriptive, it’s neither the most effective nor savviest way to get people to click, and furthermore, it makes you look like a rookie. So how do you get visitors to explore your site and encourage click throughs to your key goals?
This post has been updated for relevancy and timeliness.
See the new post here.
I never really thought about the words Click Here, but after reading your post, what you say makes a lot of sense. And since people are in such a hurry all the time, I guess we all want to make our websites as useful to our customers as possible.
Thanks for your comment Anna. You’re right that we need to capture the attention of visitors quickly, with powerful, user-focused content and calls to action. Along the same lines of thought, here’s another post that you may find useful: http://onlineamplify.com/2013/08/12/say-what-5-tips-to-avoid-tech-speak/