Skip to main content
Business TipsSearch Engine OptimizationUsabilityWebsite Optimization

What’s In A (Domain) Name?

By October 5, 2015September 23rd, 20224 Comments
Domain Name - Online Amplify

There was a time when establishing a domain name for your business as easy as adding “dot com” to your business name. Nowadays, most business names are decided only after an extensive online search to find an attractive and available domain. Selecting your domain name — or website address — takes time, consideration and a fair amount of dogged research.

So if you’re starting a new venture, business or brand, and you need a new domain name, what factors should you consider?

This post has been refreshed for relevance and timeliness. See the new post here.

Share

4 Comments

  • Adam says:

    Wow, when I established my business, I never thought about the fact that my name isn’t known out there yet. Bummer, wish I had read your article before I created my website.

    • Online Amplify says:

      Thanks for the comment Adam. Using your name as your URL is an easy solution that is very common. If your website is still relatively new (a year or less), you might consider searching for an alternative domain with keywords and the other attributes cited in the article, and redirecting your current site to the new domain. The age is of your site is important because it is one of the many factors impacting searching engine algorithms. If your site has been around for years (even if it doesn’t have keywords in the domain), redirecting to a new domain might hurt your results in search. Should you elect to move forward with a new domain, be sure your developer redirects every page, even those not evident in the navigation — you don’t want potential visitors to see the “page not found” message.

  • You hit on all the points that everyone needs to create a domain name that’s easy to find. I went through this process for months to find mine & im glad I kept it simple. Thank you Nancy… Your post will really help people.

    • Online Amplify says:

      Thank you for your comment, Roberta. Creating a business name (and associated domain name) is vitally important; it shouldn’t be taken lightly. Your due diligence with your domain/company name was time well invested: your name is descriptive, keyword-rich, and easy to remember. Well done!

Leave a Reply to Adam Cancel Reply