One of the many powerful benefits of blogging is the unique keyword-rich URL of each post. These posts not only increase your online footprint, but also demonstrate authority and signal search engines that your site has fresh relevant content to be shared.
But blogging isn’t for the faint of heart. Perhaps you don’t write easily. You don’t think you have anything to blog about. Or you’re not blogging because your craft is more visual in nature. Did you know that blog functionality can be used for more than just articles? It is an exceptional way to share your newest products, promotions or projects.
This post has been updated for relevance and timeliness. See the refreshed post.
I own an independent frame shop where we do some incredible customer projects to preserve and display photos and memorabilia. Are you saying I could take a photo of those projects to use as blog posts?
Thanks for your comment. It would be prudent to request the customer’s permission before sharing a photo of the project. But if the customer agrees — yes, you could share the photo and explain the technique used to achieve the effect achieved. If your website has pages where you explain different styles or techniques you use, you could link to the blog post within that content, to give the post even greater visibility.